A public relations professional weighs in on Kate Middleton’s cancer revelation

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Kate Middleton in September 2020.
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  • Kate Middleton, Princess of Wales, announced her cancer diagnosis on March 22.
  • Some criticized Prince William for not appearing in the video statement alongside Middleton.
  • Public relations professional Dini von Mueffling said Prince William’s appearance may have been distracting.

Kate Middleton quelled weeks of wild speculation by announcing her cancer diagnosis, but some corners of the internet still weren’t satisfied.

Kensington Palace published the video statement with the Princess of Wales, 42, on March 22. In the video, Middleton changed into casual clothes and sat on a bench in the garden as she provided details about his health.

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Although the video sparked waves of support from other royals, politicians and celebrities, some Internet users criticized her husband., Prince William, 41, for not appearing at her side. But Dini von Mueffling, a public relations professional, disagreed.

“I think it might have been a distraction to have William there,” von Mueffling said. “Certainly, there would have been stories about body language and her non-verbal communications and things like that. This is her story, and she chooses to own it.”

Von Mueffling owns a firm of the same name in New York City. His clients include Monica Lewinsky and Virginia Giuffre.

“I think his decision was commendable,” von Mueffling added.

Prince William and Kate Middleton in November 2023.
Jane Barlow – WPA Group/Getty Images

Critics also felt that Kensington Palace made a mistake in the lead-up to Middleton’s announcement. In the weeks leading up to the video statement, conspiracy theories invaded the Internet. Many speculated about Middleton’s relationship status.

Kensington Palace also faced a photo editing scandal that sparked even more of an online frenzy. At one point, even American television host Stephen Colbert joined the rumors.

Mueffling said that while Kensington Palace probably could have done more to silence the speculation, he said Middleton may not have wanted that.

“I think they could have done more, but we also don’t know what Kate wanted,” von Mueffling said. “It’s clear she’s been through hell and was in the hospital for a long time.”

Mueffling noted the physical and mental stress that often accompanies such diagnoses, so “perhaps she wanted to wait until she was strong enough to deliver the message herself.”

SANDRINGHAM, NORFOLK – DECEMBER 25: Catherine, Princess of Wales, Princess Charlotte of Wales, Prince George of Wales, Prince William, Prince of Wales, Prince Louis of Wales and Mia Tindall attend the Christmas morning service at Sandringham Church on December 25, 2023 in Sandringham, Norfolk.
Samir Hussein/WireImage/Getty Images

Mueffling added that the timing of the video’s release could also have been a strategic choice for her three children: Prince George, 10, Princess Charlotte, 8, and Prince Louis, five.

“Also, the moment was particularly notable because they released it very late on the Friday before the start of the Easter holiday for the kids, so there would be no paparazzi trying to get shots of the kids’ reactions and how they were doing. “

Kensington Palace’s initial statement said Middleton would not return to public engagements “until after Easter.” Sources said People that the family will likely skip the royal family’s annual Easter services in favor of a private weekend at home.

Meanwhile, Buckingham Palace told the Associated Press that Charles will join other royals at the Easter Sunday service this weekend in his first major public appearance since his diagnosis.

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