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Samsung Galaxy S24 is one of the most powerful smartphones out there and it’s not just because it comes with top-notch hardware. The newly introduced Galaxy AI features play a vital role.
We spoke to Samsung Executive Vice President Sally Jeong about what it took for the company to develop the Galaxy AI features we see on the Galaxy S24, trying to understand Samsung’s approach to artificial intelligence (AI) and the critical role of open collaboration in its development. Jeong shed light on the huge efforts invested in AI over the years and emphasized the transformative changes introduced in the latest Galaxy S24.
Speaking about Samsung’s start into AI, Jeong revealed: “Samsung started working on AI in 2017, starting with GPU-based AI on the Galaxy S8 and then incorporating NPUs on the Galaxy S20. We established an architecture that allows applications connect GPU and NPU through an intermediate layer, enhancing hardware capabilities for various use cases.”
Jeong further explained the evolution of its AI architecture on the Galaxy S24, stating: “We made a significant leap in our AI capabilities with the latest model. Our own goal-based AI model now incorporates Google Gemini Nano, which offers flexibility to adapt “Various models, including Google’s. It is extensible to the cloud API using the same interface.”
Jeong described the depth of work behind the Galaxy S24 and used the metaphor of an iceberg, stating: “The visible features are just the tip; there is much more below the surface. Changes are happening at all levels to add more features of AI, focusing on improving customer experiences in everyday life, communication, search, productivity and creation.”
Jeong highlighted how AI is integrated into Samsung devices beyond generative capabilities. For example, the device’s keyboard AI learns typing habits, making typing more efficient. The Samsung Note can predict drawing styles to improve handwriting speed and convert it into digital text, displaying a variety of artificial intelligence capabilities.
Jeong emphasized the importance of collaboration: “We always aim to work with others to provide the best solutions. Our collaboration with Google, such as the integration of Google Gemini Pro, enhances the user experience. We integrate Google’s strengths to make interactions seamless. more fluid and intuitive.”
Jeong said: “While the Galaxy S24 marks a milestone in our Galaxy AI journey, it is just the beginning. Our vision is clear: to optimize the user experience by understanding customers across the Galaxy ecosystem and helping them achieve their goals in a seamless way. “easier, better, and safer way.”
We spoke to Samsung Executive Vice President Sally Jeong about what it took for the company to develop the Galaxy AI features we see on the Galaxy S24, trying to understand Samsung’s approach to artificial intelligence (AI) and the critical role of open collaboration in its development. Jeong shed light on the huge efforts invested in AI over the years and emphasized the transformative changes introduced in the latest Galaxy S24.
Speaking about Samsung’s start into AI, Jeong revealed: “Samsung started working on AI in 2017, starting with GPU-based AI on the Galaxy S8 and then incorporating NPUs on the Galaxy S20. We established an architecture that allows applications connect GPU and NPU through an intermediate layer, enhancing hardware capabilities for various use cases.”
Jeong further explained the evolution of its AI architecture on the Galaxy S24, stating: “We made a significant leap in our AI capabilities with the latest model. Our own goal-based AI model now incorporates Google Gemini Nano, which offers flexibility to adapt “Various models, including Google’s. It is extensible to the cloud API using the same interface.”
Jeong described the depth of work behind the Galaxy S24 and used the metaphor of an iceberg, stating: “The visible features are just the tip; there is much more below the surface. Changes are happening at all levels to add more features of AI, focusing on improving customer experiences in everyday life, communication, search, productivity and creation.”
Jeong highlighted how AI is integrated into Samsung devices beyond generative capabilities. For example, the device’s keyboard AI learns typing habits, making typing more efficient. The Samsung Note can predict drawing styles to improve handwriting speed and convert it into digital text, displaying a variety of artificial intelligence capabilities.
Jeong emphasized the importance of collaboration: “We always aim to work with others to provide the best solutions. Our collaboration with Google, such as the integration of Google Gemini Pro, enhances the user experience. We integrate Google’s strengths to make interactions seamless. more fluid and intuitive.”
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