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YouTube has introduced a new tool in its Creator Studio that will require creators to reveal to viewers when realistic content is created using synthetic media, including generative AI.
Disclosure of AI use in videos will appear as tags in the video description or on the front of the video player, the video-sharing platform said in a blog post.
For videos about more sensitive topics, such as health, news, elections, or finances, more prominent tags will be displayed in the video itself. Additionally, YouTube says it will add disclosure labels to videos even when creators don’t add them, especially if the doctored content has the potential to confuse or mislead people.
Creators must include disclosures when using the image of a realistic person, altering images or real events or places, or when generating realistic scenes.
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The Google-owned platform further shared that creators will not be required to reveal content that is “clearly unrealistic, animated, includes special effects, or has used generic AI for production assistance.”
The platform said it is also working toward an updated privacy process for people to request removal of AI-generated content or other synthetic or altered content that simulates an identifiable individual, including their face or voice.
YouTube’s AI outreach tool will launch in the coming weeks, starting with the YouTube app on the phone, followed by desktop and television.
Early last year, Google forced all election advertisers to add clear and visible information when their ads contain AI-generated content.
Deepfakes and altered content using AI generation tools threaten to blur the line between reality and fiction, making it difficult for users to distinguish altered content. Rapid advances and the subsequent release of generation artificial intelligence tools have led to an increase in the use of information campaigns that use manipulated content online.
Big tech companies are also under increasing pressure to fact-check misinformation on their platforms as 64 countries (plus the European Union) hold national elections in 2024.
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