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Mrbeast
Steve Granitz/FilmMagic
MrBeast is headed to Amazon.
The wildly popular YouTube star has struck a deal with Amazon MGM Studios for her first traditional television series: a competition described as “the largest reality competition series in television history.”
The project is based on his YouTube show and is titled Beast Games. It will feature 1,000 contestants who will compete for a cash payment of $5 million. The award is touted as the largest single award in television and streaming history.
Sources say Amazon outbid at least one major streaming rival to strike a deal with MrBeast, also known as Jimmy Donaldson, who is the most popular content creator on YouTube. Donaldson also negotiated the right to retain creative control of the production.
“My goal is to make the best show possible and prove that YouTubers and creators can be successful on other platforms,” MrBeast said in a statement. “Amazon gave me the creative control I need to try to make it happen. I hope to make the YouTube community proud.”
MrBeast will serve as the show’s host and executive producer of the show, which will stream on Prime Video. He will also continue making the YouTube series of it.
“MrBeast has captured the attention and imagination of fans of all ages, from all walks of life, and around the world,” said Jennifer Salke, head of Amazon MGM Studios. “We are excited to work with Jimmy and his talented team to bring their brilliant, high-production, stakes-increasing concepts to Beast Games for our global customers to experience.”
Previously, the first season of Netflix The squid games: the challenge He set the record for the highest payout on reality TV with his $4.56 million prize.
Donaldson has been creating content on YouTube since 2016 and has a whopping 245 million subscribers to his channel. He has created almost 800 videos, many of which are high-end productions, like his real life Squid Game contest, for example, which accumulated 588 million visits. His family videos often feature stunts and acts of philanthropy, such as paying for cataract surgeries to help 1,000 blind people see again. He has donated millions in food and supplies to those in need. He has built his own content creation studio, a $10 million facility in North Carolina.
In February, Donaldson said Time magazine that his channel generates between 600 and 700 million dollars a year, which are reinvested in its productions. “Each video generates a couple million in ad revenue, a couple million in brand deals,” Donaldson said. “I have reinvested everything to the point of, you could say, stupidity, simply believing that we would be successful. And it worked… I just want to be the best and I want to create the best content possible.”
