Apple in talks to license Google’s Gemini for generative AI: Bloomberg

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This illustration taken on April 20, 2018 in Paris shows apps from Google, Amazon, Facebook and Apple, as well as the reflection of a binary code displayed on a tablet screen.

Lionel Buenaventura | afp | fake images

Alphabet Shares rose more than 7% Monday morning following a report that the tech giant Apple is in talks to license Gemini for future iPhones. Apple shares rose more than 2%.

Gemini is Google’s suite of generative AI tools, ranging from chatbots to coding assistants.

According to a Bloomberg reportApple is in talks with Alphabet-owned Google to allow the iPhone maker to license and incorporate its Gemini AI engine into the iPhone.

Citing people familiar with the matter, Bloomberg said the two tech giants are “in active negotiations” for Gemini to power certain new features that will launch in iPhone software later this year.

Apple’s next big iPhone update, iOS 18, is expected during its Worldwide Developers Conference. That’s when the company can talk more about its plans for generative artificial intelligence and when it typically talks about its latest iPhone software before it is released to consumers in the fall.

Apple CEO Tim Cook said the company is “invest significantly” in AI during the company’s annual shareholder meeting in February.

“Later this year, I look forward to sharing with you the ways we will break new ground in generative AI, another technology that we believe can redefine the future,” Cook said.

The company also recently held talks with OpenAI and has considered using its model, according to sources cited by Bloomberg.

However, according to the report, “the two sides have not decided on the terms or branding of an AI deal nor finalized how it would be implemented.”

CNBC could not independently verify the Bloomberg report. Apple declined to comment and Alphabet did not immediately respond when contacted by CNBC.

CNBC’s Katrina Bishop contributed to this report.

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