Beyoncé’s Cécred Hair Brand Launch Party Had a Hot Dress

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Beyoncé hosted an all-white party to celebrate the launch of her new hair care line, Cécred, in Los Angeles on Tuesday. The singer embraced the event’s dress code in a sizzling look from Prabal Gurung’s spring 2024 ready-to-wear collection, which consists of a one-shoulder corset top, a pair of loose-fitting high-waisted pants, and a flowy parachute jacket. She elevated the look with matching Amina Muaddi platforms.

Prabal Gurung was inspired by his family’s immigration experience from South Asia to the US to create his Spring 2024 collection. “My goal with this collection is for us to live in this time where we are curious about the cultures, but we fear cultural appropriation,” Gurung told WWD, as previously reported. “I thought, let me find a way to tell a story where we can see each other and not be afraid, so there’s a mix of the silhouettes and shapes of where I grew up in India and Nepal, and a mix of the ease and pragmatism of the West. ”.

Beyoncé, who has been seen in cowboy-inspired outfits since her appearance at the 2024 Grammy Awards on Feb. 4, added a touch of Western style to her outfit with a bolo tie-inspired necklace and brooch from De Beers.

The singer is having a busy February. After announcing the release of her upcoming country album, “Renaissance: Act II,” Beyoncé moved on to promoting Cécred, a hair care line that debuted with a range called The Foundation collection, which includes shampoos and conditioners, a mask of treatment, hair oil and a two-step treatment ritual.

“She (Beyoncé) has been very involved from the beginning. This is her baby and we are all walking in her vision of what we can do in hair care,” said Grace Ray, CEO of Cécred, in an exclusive interview with WWD.

In partnership with BeyGood, Beyoncé’s public charitable foundation, Cécred will distribute $500,000 in small business grants and scholarships for cosmetology schools.

During the brand’s launch party, Beyoncé was accompanied by her mother, Tina Knowles, who also wore a white hue with a lace jumpsuit by Nadine Merabi.

Beyoncé and Knowles have attended public events quite frequently in the past. The mother-daughter duo were spotted together front row at Luar Fall 2024 on Feb. 13, where they showed their support for Daniel Julez J. Smith Jr., son of Beyoncé’s sister Solange Knowles, who debuted as a fashion model. catwalk at the event. They were also together at the premiere of “Mea Culpa” in New York on February 14.