Box Office: Article 370 SUPER SUCCESS Emerges; Teri Baaton Mein Aisa Uljha Jiya Heads Towards 80 Crore Finale

Article 370, directed by Yami Gautam, trended fantastically in its second weekend as the film collected around Rs 14 crore, taking the total 10-day collection to Rs 49.00 crore. Aditya Dhar’s production is doing well in urban centers and given the positive audience report, it is expected to register a good run at the box office in the coming weeks. The business is driven by the top 3 national chains, which contribute almost 60 percent of the total business.

Article 370 will look to close its run around the 70 crore mark, which will help it get the Super Hit verdict at the box office. The film will face competition over the next two weeks, but the Yami Gautama The film has found sponsorship from a sector of the public that will help it stay in lower numbers. The trend is a sign of appreciation from the target audience in Tier 1 centres. Movies like Article 370 doing well at the box office is a good sign as small and medium films are finally finding an audience on the big screen.

Article 370 Weekly box office collection

Week one: 35 crores

Second Friday: 3.00 million rupees

Second Saturday: 5.25 million rupees

Second Sunday: Rs 5.75 crore (estimate)

Total: Rs 49.00 million

He Shahid Kapoor and Teri Baaton Mein Aisa Uljha Jiya, directed by Kriti Sanon, turned out to be a clean hit as the film will cross the Rs 80 crore mark by the end of its run. The 24-day total of this Dinesh Vijan production stands at Rs 77.40 crore, and the film is easily on track to be north of Rs 80 crore by the end of its run.

The film faced challenges in the early days due to negative reviews (including the author), but the audience response in urban markets has led to a number of SUCCESS in the long run. Any producer would have given up on watching the film upon seeing the reviews and releasing it on Monday, but Dinesh Vijan and his distribution partner Pen Marudhan did not give up and kept pushing the film with incentives like Buy One Get One Free, which it definitely gave the film longer stretches with a broader cross-section of the target audience.

Teri Baaton Mein Aisa Ulja Jiya Weekly Box Office Collection

Week one: Rs 42.90 crore

Week two: 21.50 crores

Week three: 10.55 crores

Fourth Friday: Rs 50 lakh

Fourth Saturday: 1.00 million rupees

Fourth Sunday: 1.20 crores

Total: Rs 77.50 crore

Stay tuned to Pinkvilla for more updates on box office feature film collections in India.