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Super Bowl LVIII delivered on its promises with exciting action and equally fun commercials. Super Bowl ads are rumored to cost $7 million for a 30-second spot.
Dunkin ‘Donuts invested in a hilarious ad showing Ben Affleck, Matt Damon and Tom Brady in Dunkin’ tracksuits debuting their newly formed band. The company’s investment paid off when the featured tracksuits sold out within 19 minutes of being posted on the website.
The ad showed Ben Affleck, Tom Brady and Matt Damon unexpectedly crashing his wife Jennifer Lopez’s recording studio session with Fat Joe. The trio, known as ‘DunKings’, hoped to be included on Lopez’s next album.
Unfortunately, it seemed like the band didn’t make the cut, but the tracksuits the trio sported were a hit with Super Bowl viewers.
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DunKings Tracksuits
Dunkin’ Donuts apparel features their signature bright orange and pink colors and ‘DunKings’ across the chest with a large crown. The front and sleeves of the tracksuit also pay homage to the Boston Red Sox.
The Dunkin’s track jacket and pants went on sale separately in the Tiendadunkin.com website for $60 each. As soon as they went live the Monday after the Super Bowl, they sold out instantly. Currently, the website offers a pre-order option for the next delivery of merchandise.