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Dwayne Johnson now officially holds the title of “The Most Electrifying Man in Sports and Entertainment.”
The actor and entertainment mogul, who rose to fame as a WWE star two decades ago, has obtained the rights to several nicknames, insults and catchphrases from his time in the ring in the ’90s and early ’00s, including ” Candy Ass”, “Jabroni”. ” and “If you smell what The Rock is cooking.”
The transfer of the intellectual property rights of the names and phrases to Johnson is part of his agreement to join the board of directors of TKO Group Holdings, the company formed by Endeavor that merged WWE and UFC.
As announced last month, Johnson owns the rights to his famous ring name, “The Rock.” In its Feb. 27 10-K filing with the SEC, TKO revealed two dozen additional names and taglines (previously owned by WWE) that are now under Johnson’s control.
Here is the full list: “The Rock”, “Rocky Maivia”, “Team Corporate”, “Rock Nation”, “The Nation”, “Roody Poo”, “Candy Ass”, “Jabroni”, “If you smell what The Rock is Cooking”, “The Samoan Sensation”, “The Blue Chipper”, “The Brahma Bull”, “The People’s Champion”, “The Great One”, “Know Your Role and Shut Your Mouth”, “Team , bring it on, “The Rock Just Bring It”, “The People’s Elbow”, “Rock Bottom”, “Finally, The Rock is back to…”, “No Matter What…”, “Blue Hell”, ” The millions.” …(and millions)”, “Rockpocalypse”, “Project Rock” and “The most electrifying man in sports and entertainment”.
Under the TKO agreement, Johnson also gained ownership of related logos and service marks, as well as “all other nicknames, caricatures, voices, signatures, gestures, routines, costumes or parts of costumes, accessories (and) crowns” related to his time. as a WWE artist.
The agreement adds: “For the avoidance of doubt, the ‘Rock IP’ does not include any photographic, audio and/or audiovisual material of Dwayne Johnson incorporated into WWE’s copyrighted works, nor does the ‘Rock IP’ include photographs, Audio and/or audiovisual images of Dwayne Johnson created by WWE in connection with the services of Dwayne Johnson under the terms of the Services Agreement.”
According to him SEC Filing For Johnson’s appointment to the TKO board, Johnson received $30 million in TKO shares vesting in installments through the end of 2025, for a promotional services contract. Additionally, Johnson received $491,000 in royalty payments from WWE in 2023, and “will continue to receive such annual royalties from WWE and will be entitled to receive royalties in connection with the sale of licensed products using the assigned intellectual property and his name. image and other intellectual property rights in accordance with the Services Agreement,” according to the presentation.