Emma Stone, Zendaya, Ryan Gosling, Versace

Beyond sending congratulatory bouquets to the 2024 Oscar winners, luxury brand executives should be hitting the chic streets this week, if the latest Red Carpet Power Rankings are any indication.

The exposure data gained for the 2024 Oscars by Launch Metrics – in alliance with The Hollywood Reporter throughout this awards season, reveals the biggest numbers yet in media impact value for high-end brands including Louis Vuitton, Gucci and Tiffany & Co. and others, and for the night’s best-dressed stars . The results show that the Academy Awards, the entertainment industry’s biggest night, also remain the champions for red carpet dressing opportunities (although the 2024 Golden Globes are hot on its heels). Without a doubt, some of the night’s biggest moments played a role in the 2024 Oscars numbers, from Emma Stone’s best actress win to Ryan Gosling’s Kenergy.

The healthy viewership increase from last year’s Oscars may also account for a significant portion of the millions of dollars in estimated record label earned value seen on the Dolby Theater red carpet, with the Academy Awards averaging 19.5 million viewers, compared to 18.76. million in 2023. That number is not only the largest since a pre-pandemic Oscars ceremony drew 23.64 viewers in 2020, a month before the United States went into widespread lockdown due to COVID-19; It’s also the highest-rated number of the 2024 awards season. In second place: the Grammy Awards on February 4, which also had its highest ratings since 2020, with an average of 17.09 million viewers during its broadcast , a double-digit increase from 2023.

As a result, another truism has emerged in this week’s Red Carpet Power Rankings: ratings serve as the best predictor of the success of the exposure gained. Just consider: The top 10 fashion brands seen at the 2024 Oscars earned a whopping $87.8 million in media impact value. It was closely followed by the Golden Globes (with around 10 million viewers), where the top 10 fashion brands earned $82.7 million in media impact value.

The 96th Academy Awards represents the final event of the awards season which is tabulated via Launchmetrics and THR camaraderie. Launchmetrics uses its proprietary Media Impact Value (MIV) algorithm to analyze and rank the brands and stars seen on red carpets, spanning five categories: fashion, watches & jewelry, and accessories, as well as the top five women and top five men in each event. Launchmetrics’ MIV algorithm assigns a monetary value to every post, social media interaction, and editorial story to determine a brand’s influence and has been recognized industry-wide as the solution for modern brand measurement.

Which brands and stars took the top spots on what can now be certified as Hollywood’s biggest night? See the charts below:

Top 10 Fashion Brands: America the Beautiful, with the help of Cillian Murphy

There are few surprises among the top 10 fashion brands that earned the highest media impact value at the Oscars. After all, if you were among those who praised America Ferrera’s Atelier Versace pink chainmail dress, it’s no wonder the Italian house has done so well among some of the major style competitions, earning it It earned Versace a combined $14.2 million in media impact value. Add the other stars dressed by Donatella Versace: best actor winner Cillian Murphy and Barbie Star and executive producer Margot Robbie is among them, and it’s easy to see why Versace took the top spot, with $14.2 million in media impact value. (Plus, Ferrera’s nighttime Oscars look boosted her to 2.2 million Instagram followers.)

Anya Taylor-Joy’s much-discussed Dior dress, inspired by two iconic designs from the house’s archives; Gosling’s spectacular performance in “I’m Not Ken” in a pink Gucci suit with crystal details; and, of course, Emma Stone’s best actress win in a mint-hued custom Louis Vuitton, all created stories and chatter on social media, helping catapult these brands easily into the top four. (See all the star-studded arrivals on the 2024 Oscars red carpet.)

The five best women at the Oscars: Emma wins for the second time, after taking home the award for best actress

If all publicity is good publicity, as the old saying goes, that idea could also extend to Emma Stone’s broken zipper on her custom Louis Vuitton dress. The winner of best actress for poor things He mentioned the mishap while accepting his trophy, which became a topic of conversation during post-show coverage and on social media. While Stone’s mint jacquard dress with peplum detail ranked high on many best-dressed lists, it’s also safe to assume that wardrobe malfunctions played a role in propelling the Oscar winner to the top spot. among the most talked about women on the red carpet with a media event. -Impact value of 6.8 million dollars.

Zendaya, who dazzled everyone with her Armani Privé dress, took second place with $5.5 million in MIV. Even more surprising: the Dune: Part Two The star didn’t Instagram her look to her 184 million followers (imagine what heights the MIV number could have reached if she had).

The five best men at the Oscars: Gosling and Gucci are unbeatable

Was there ever any doubt that Ryan Gosling would take first place among men at the 2024 Oscars? Gosling’s performance in “I’m Not Ken” was possibly the most anticipated and talked about moment of the night. Gosling, who also wore a custom black Gucci suit with metallic trim on the red carpet, has been an ambassador for the house since 2022, and it’s a safe bet that everyone associated with the iconic Italian brand was repeating his performance on Monday night. tomorrow. His star turn earned Gosling and Gucci a media impact value of $3 million; It’s notable that the top-ranked man was still behind the top five women, although Gosling’s MIV number is exactly double what Maluma earned in the number one spot. among men at the Grammy Awards. Second place for men at the 2024 Oscars was taken by Colman Domingo with a personalized Louis Vuitton.

Jewelry and watches: a power couple delivers a double whammy

Tiffany & Co. adorned a healthy selection of stars on Oscar night, from the Blue Book collection pieces that Taylor-Joy debuted on the red carpet to the morganite pendant worn by Ariana Grande, whose hue perfectly matched her voluminous pink. Giambattista Valli dress and shawl.

Among the best-dressed couples of the night, Gabrielle Union paired a stunning Tiffany & Co. necklace featuring an oversized aquamarine surrounded by platinum-set diamonds with a sparkling Carolina Herrera two-piece dress, while her husband Dwyane Wade opted for Cartier jewelry, including the Panth.myRe de Cartier Pocket Gem brooch on the lapel of his Versace tuxedo: the result: #CouplesGoals. (See THR’s story on the best jewelry at the 2024 Oscars.)

Among brands that make watches exclusively, Jaeger-LeCoultre (worn by best supporting actor winner Robert Downey Jr. and Taylor-Joy) and Omega (which outfitted winners Cillian Murphy and Da’Vine Joy Randolph) ranked No. higher in MIV.

Accessories: Jimmy Choo chose well

Zendaya, Grande and Taylor-Joy were among the stars who wore Jimmy Choo to the 96th Academy Awards, while Lily Gladstone, Simi Liu, John Krasinski and Mahershala Ali wore Christian Louboutin designs. The two brands have been trading top spots all awards season and could easily inspire more conversations about the success of exposure gained based on the amount of placement, and how the latter doesn’t always translate into a top ranking. At the 2024 Oscars, Jimmy Choo dressed five high-profile stars, while Louboutin’s placements more than doubled that number. But Zendaya, Grande and Taylor-Joy, the trio of women who wore Choo, have a collective audience on Instagram that exceeds 500 million followers.

Up next: 2024 awards season recap

Later in March, the Red Carpet Power Rankings will present a recap of the 2024 awards season, with a look at how both high-profile brands and A-list stars performed in the year’s six major broadcast events: the Golden Globe Awards, Emmy Awards, Critics Choice Awards, Grammy Awards, Screen Actors Guild Awards, and Academy Awards. Which luxury brands will have obtained the greatest media impact value thanks to their presence on these red carpets? And which stars played an integral role in that equation, generating millions of dollars in earned exposure? We will publish the results in the March 27 issue of The Hollywood Reporterand you can also check back here at hollywoodreporter.com for the awards season recap.