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FanCode, the Indian sports OTT platform, on Thursday unveiled a partnership with Formula 1 (F1) racing, securing exclusive streaming rights for the Indian market for the 2024 and 2025 seasons.
In a press release, the company said that the longest F1 season in history, consisting of 24 races starting on Thursday in Bahrain, will be available to Indian fans on FanCode on multiple devices including smart TVs, mobile phones and tablets.
Although the company has not disclosed financial details for obtaining the broadcast rights, it said access to watch the race for F1 lovers will be cheaper. A race pass will be available for $49, and a season pass for $899, but with an inaugural discount it will be available for $599.
“Formula 1 is among the biggest sporting properties in the world and we are delighted to partner with them to bring all the exciting action to millions of fans in India. In addition to providing F1 fans with a world-class experience, we hope to bring the sport to a wider audience across the country,” Yannick Colaco, co-founder of FanCode, said in a statement.
F1 racing coverage on FanCode will include all practice and qualifying sessions, F1 Sprint and Grand Prix events throughout the season and will allow sports fans in India the flexibility to choose what they want to watch, through individual running passes. or a season pass to see all 24 races, the company added.
This follows F1’s decision to part ways with Disney Star last year to broadcast its flagship motorsports event in India. The organization at the time had introduced its own streaming service, F1 TV, to cater to the region’s audience.
To contextualize, F1 TV had made the event available through two screenings; the F1 TV Access plan, which was priced at $19.99, approximately $1,657 for one year, or the F1 TV Pro subscription which would have cost $29.99 for one year, which is equivalent to $2,487 approximately.
“I am delighted to announce that Indian fans will be able to watch F1 on FanCode for the next two seasons. We have found in them a strong streaming partner with expert knowledge on how we can better serve our existing 60 million fans and reach new audiences in India. “Together, we will leverage our combined expertise to produce premium content showcasing the sporting spectacle that is F1,” said Ian Holmes, head of media rights and content creation at Formula 1.
FanCode is also home to over 100 million sports fans in the country, having worked with leading sports bodies and organizations around the world.
It has previously broadcast the Hockey World Cup, ICC U19 Women’s T20 World Cup, Rugby World Cup, FIFA Women’s World Cup, FIBA Basketball World Cup and global cricket leagues such as the Caribbean Premier League, The Hundred and Bangladesh Premier League, among others.
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