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EXCLUSIVE: Two months after the Golden Globes aired on CBS for the first time in more than four decades, the network struck a new five-year deal to continue broadcasting the awards show and stream it live on Paramount+. The new deal, announced by George Cheeks, chairman and CEO of CBS, and Jay Penske, chairman and CEO of Deadline parent Penske Media and Dick Clark Productions, begins with the January 2025 broadcast. The pact also includes the move of the American Music Awards to CBS. Both award shows are owned and produced by Dick Clark Productions.
The Golden Globes’ early, long-term renewal contrasts with the one-year pact for the 2024 ceremony that CBS struck less than two months before the Jan. 7 show.
It recognizes the audience success of the broadcast, with the 81st edition of the Golden Globes with an average of 9.96 million viewers on Live+7, almost +50% more than last year’s minimum on NBC and the highest ceremony audience since 2020. The broadcast, which CBS used to promote the launch. of its programming following the strikes, it was also the third-largest live-streamed CBS special ever broadcast on Paramount+ in AMA (average minute audience) and reach.
Following the Golden Globes rebound, the 2024 Grammys on CBS and the Oscars on ABC also scored their biggest audiences since 2020.
“CBS’s collaboration with the Globes for this year’s telecast was a huge win for both and established strong momentum for the awards shows in 2024,” Cheeks said. “The Globes are a one-of-a-kind live event that adds another special and valuable promotional platform to CBS’ annual schedule. “I am excited to expand the partnership with Jay and the entire team to continue moving the Globes forward.”
The ratings surge and pop culture impact of the 2024 ceremony, which created a number of viral moments, are likely to spark new interest and a possible bid for the rights to broadcast the Golden Globes.
Still, with the right bid, CBS was expected to have the advantage. The network took a chance on the Globes when the awards franchise was in flux, after poor ratings at NBC, a tumultuous couple of years marked by controversy and an ownership change in June when the awards were handed out, now owned by Dick Clark. Products. – became a commercial enterprise and the Hollywood Foreign Press Association dissolved.
Not only did CBS step in, but the network also committed heavily to the Globes, staging them behind an NFL doubleheader, which boosted ratings, and supporting them with a major marketing campaign.
Penske acknowledged those circumstances.
“We are very proud to continue calling CBS our home for the Golden Globes,” he said. “CBS came to the Globes during a very challenging time and inherently understood its value, while also having the vision, imagination and conviction to bring this iconic show to its many platforms. “We have long admired CBS’ commitment to some of the biggest live cultural events and the long-term partnership further cements this show’s legacy and its incredible place in history.”
Before this year, the Golden Globes, which are available in more than 185 countries worldwide, had aired on CBS in 1961 and 1982. The 2024 ceremony introduced two new categories, Film and Box Office Achievement and Best Comedian of TV.
“Today marks an important milestone for the Globes as we solidify our partnership with CBS and Paramount+ for the next five years,” said Helen Hoehne, president of the Golden Globes. “We are incredibly proud of the audience we gained in 2024 and look forward to build on the immense success to make the 82nd annual Golden Globes the best and most memorable show yet.”
2022 American Music Awards (ABC via Getty Images)
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The exact duration of CBS’ pick-up of the American Music Awards is unclear.
“We are also thrilled that the American Music Awards have found their home on CBS,” a PMC spokesperson said. “This multi-year partnership brings one of Dick Clark Productions’ most coveted fan-focused awards shows to CBS.”
The American Music Awards were created by Dick Clark in 1973, when the network’s contract to broadcast the Grammy Award expired, and had been a staple on the network for decades. ABC’s most recent deal ended with the November 2022 broadcast. The AMAs now join the Grammys on CBS’ list of music awards shows.
