Google Launches Gemini Business and Enterprise in Move To Raise Revenue From AI Tools

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Key takeaways

  • Alphabet’s Google is rolling out business and enterprise plans to use Gemini in Google Workspace, in a move that could help it better monetize its AI tools.
  • Business and enterprise plans could also help Google compete with rivals like Microsoft, which offer premium versions of AI tools for businesses.
  • Google also announced the launch of its Gemma family of open source AI models for developers, which could compete with Meta’s open source models and help Google gain new cloud users.

Alphabet Google (GOOGLE) is launching new business and business plans to use Gemini, its most powerful family of artificial intelligence (AI) models, in Google Workspace, in a move that could help the tech giant better monetize its artificial intelligence tools.

Google said in a blog post on Wednesday that its Duet AI for Google Workspace, which offers AI integration with popular apps like Docs and Gmail, would become Gemini for Google Workspace in the future, with a lower-priced plan called Gemini Business. available for $20 per user per month. with an annual subscription. Gemini Enterprise, which Google says offers some additional features compared to Gemini Business, such as translating subtitles and soon taking meeting notes, can be purchased for $30 per user per month with an annual commitment.

The launch comes shortly after Google. renamed its chatbot Bard AI as Gemini Earlier this month, it launched new mobile apps and a premium subscription model of its Google One suite. Alphabet and Google CEO Sundar Pichai had previously outlined plans to fully integrate Gemini into the company’s products and advertising. on the Alphabet platform. earnings call at the end of January.

Google’s business and business plans could help it better compete with rivals like Microsoft (MSFT) and ChatGPT manufacturer OpenAI, which also offers its own premium subscriptions with artificial intelligence tools for businesses.

Google also launched its Gemma family of open-source AI models for developers and researchers on Wednesday, which could challenge Meta (GOAL) open source development tools and vision of becoming Leader in open source AI.

Google said Gemma would be available worldwide starting Wednesday and that developers can receive $300 in free credits if they are first-time developers. Google cloud Users, while researchers can apply for project grants of up to $500,000. The promotion could also help Google add new cloud users.

Alphabet shares ended up 1% at $142.55 on Wednesday following the news, and have gained more than 55% over the past year.

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