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As part of compliance with the European Union’s Digital Markets Act (DMA), Google Play is getting a subscription option”external offer program for Android apps and games on phones, tablets, Wear OS, ChromeOS, and Android TV.
External offers This is how developers of applications distributed by Google Play “lead users in the European Economic Area (EEA) outside the application, including to promote offers of digital features and services within the application.”
This includes Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands and Norway. , Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden, although “developers in other regions can sign up for the program to target EEA users outside of the Play app.”
There is a list of requirements that developers must comply with, as long as a new fee structure is in place.
There’s a Initial acquisition fee of “5% for auto-renewing subscriptions and 10% for other in-app digital feature and service offerings” for the first two years. This is intended to reflect the “value (Google) provided by facilitating initial user acquisition through Play.”
Then there is the Continuous services fee to use Google Play services: “7% for auto-renewing subscriptions and 17% for other in-app digital service and feature offerings.” Apps can stop using Play services after two years:
After the initial two-year vesting period, a developer may choose to discontinue current Play services for a particular app. Since users purchased the app through Play with the expectation of services such as parental controls, security scanning, fraud prevention, and continuous app updates, discontinuing services also requires user consent. Thereafter, ongoing services and associated fees will no longer apply to these users. Developers remain responsible for reporting transactions involving users who choose to continue receiving ongoing Play services.
Google explains the rates as such:
Play fees support our investment in Android and Google Play and reflect the value provided by Android and Play, including allowing us to distribute Android for free and providing an ever-growing set of tools and services that help developers build businesses. successful, all while maintaining our platforms. Safe and secure for billions of users around the world.
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