Item 370 Box Office Preview: Yami Gautam Movie Duration, Screen Count, Advance Booking & Release Day

After the success of URI: The Surgical Strike, Yami Gautam and Aditya Dhar join hands in the Aditya Jambhale-directed Article 370, which is based on the PMO’s decision to abolish the special status granted to Jammu and Kashmir. The film has been certified U/A by the Central Board of Film Certification with an approved running time of 2 hours and 40 minutes.

Article 370 to release on 2000 screens in India

Article 370 PVR Pictures will release it in India and the distributor is trying its best to give it wide release across all circuits. According to early predictions, Article 370 will release in 1,500 theaters with 2,000 screens in India. It’s a wide release for a film with this cast and genre, but the trailer has managed to spark interest among audiences. There is a huge demand for the film in the urban belts and Section 370 looks like a surprise package for 2024 considering the advance booking trend.

As of Wednesday at 4:30 p.m., Article 370 has sold 11,000 tickets on PVRInox alone, and the film seeks to close the day with a pre-sale of 20,000 tickets on national chains. Cinépolis has not yet opened booking as internal discussions regarding fixed rates are taking place. PVRInox was ahead of the game by announcing tickets at a fixed price of Rs 99, which is driving forward trends, but this is also coupled with genuine interest in the movie-going audience.

Article 370 seems to open around 3.50 crores in India

The final advance booking for Article 370 could be around 45,000 tickets at PVRInox and another 15,000 at Cinépolis (if you opt for tickets at Rs 99), which puts it in a good position to start favorably at the box office. Price and pre-sale trends indicate a minimum opening of Rs 3.00 to Rs 4.00 million for Article 370, and could increase or decrease depending on the national average ticket price.

It’s going to be a good start for him. Yami Gautama-led Article 370, and if the film has good reports on the ground, it could well become a big moneymaker at the domestic box office. While the film has a political angle, it is also a well-crafted trailer that sparks curiosity around the film based on the story of Article 370 in India. Article 370 could have easily been one of those thriller documentaries, but the makers have gone ahead with a cinematic approach and now the hope is that the film will gain audience support during its run.

Stay tuned to Pinkvilla for more updates.