[ad_1]
Spotify signed a new multi-year partnership deal for the controversial podcast “The Joe Rogan Experience,” which is said to be worth up to $250 million. Under the new pact, Rogan’s popular show, which has been available exclusively on Spotify for three years, will now be available on other audio platforms.
In addition to continued availability on Spotify, Rogan’s show will soon be available on additional services, including Apple Podcasts, Amazon Music, and YouTube. The move is part of Spotify’s revised strategy to give up exclusive streaming rights in favor of broader distribution, which the company began in 2023. The Wall Street Journal first reported Spotify’s $250 million renewal with Rogan.
Spotify said it will work closely with Rogan and his team “to continue maximizing the show’s audience across all platforms.” Under the new pact, Spotify will be responsible for the distribution and sale of advertising for the podcast. Rogan will receive a guaranteed minimum fee from Spotify, as well as a portion of advertising revenue.
“The Joe Rogan Experience” become exclusive to Spotify under 2020 dealWhat sources confirmed it was? valued at over $200 million in 3.5 years. Rogan’s program has been classified as the most popular program on the platform For him past three years.
“For over three years, ‘The Joe Rogan Experience’ has consistently been the number one podcast worldwide,” Spotify said. According to Edison Research’s Q3 2023 survey of the most listened to podcasts, “The Joe Rogan Experience” ranked No. 1 during the period. Additionally, “JRE” was the second most listened to podcast by women ages 13 and older in the United States, according to Edison.
The comedian and actor-turned-podcaster regularly invites provocative guests to “JRE,” and Rogan and Spotify have faced backlash over some of the show’s material. That included a boycott of Spotify by several music artists, including Neil Young and Joni Mitchell in early 2022 for Rogan’s anti-vaccine episodes.
Rogan has also been criticized for promote “anti-Semitic tropes” and about his comment to guest Tom Segura that “Maybe you should go shoot homeless people.” In February 2022, Spotify removed 70 episodes of “The Joe Rogan Experience” in which the host had uttered the N-word; Rogan called the backlash over his use of the insult “a political coup.”
“The Joe Rogan Experience” originally launched on December 24, 2009 and has produced over 2,200 episodes, each averaging 2 to 3 hours in length. Featured guests include environmental epidemiologist Dr. Shanna Swan, whose work examines the impact of chemical exposure on reproductive health and child development; physician Peter Attia, known for his work in longevity medicine; David Goggins, retired US Navy SEAL ultra-endurance athlete and author; psychedelic research pioneer Amanda Fielding; and criminal justice reform advocate and civil rights attorney Josh Dubin.
Other notable guests have included Dave Chappelle, Dwayne Johnson, Robert Downey Jr., Quentin Tarantino, Miley Cyrus, Snoop Dogg, Jewel, Eddie Izzard, Mike Tyson, Post Malone and Zach Bryan. “I never do a podcast just because a person is popular,” Rogan said in a interview with Spotify. “It’s always from a place of ‘I think it would be great to talk to that person.'”
Spotify’s new deal with Rogan comes after the company recently revised the terms for widely distributing another popular podcast. “Call Her Daddy” by Alex Cooper, which had also previously been a Spotify exclusive. According to Spotify, “Call Her Daddy” is the number one podcast among female listeners on the platform.
[ad_2]
Source link