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Every year, fans eagerly anticipate Super Bowl commercials as much as the game itself, and during this year’s Super Bowl LVIII, WWE legend “Stone Cold” Steve Austin appeared in one.
Austin appeared in an advertisement for the Japanese automobile company Kawasaki to promote its Ridge pickup truck. “The Texas Rattlesnake” sported a mullet in the ad, which played a central role in the ad’s theme, with the caption “business in the front, party in the back” as the main theme of the ad. In a whimsical twist, every animal or person in the truck’s path ended up sporting a mullet as it passed by.
The WWE Hall of Famer had previewed the broadcast of the ad during the Super Bowl a few days before the event. He posted a photo of himself with a mullet, wearing his signature Austin jersey with the numbers “2:11,” indicating the date of the Super Bowl.
New WWE star Jade Cargill was another professional wrestler to appear in a Super Bowl ad this year, as her Mountain Dew ad, featuring actress Aubrey Plaza, also aired during one of the commercial breaks. In the announcement, the former AEW star jumped off the top rope to deliver a frog splash to the actress.
The WWE also decided to capitalize on the popularity of the Super Bowl by releasing a trailer for this year’s WrestleMania, which featured Roman Reigns, The Rock, Seth Rollins and Cody Rhodes. This Sunday’s Super Bowl was won by the Kansas City Chiefs, who defeated the San Francisco 49ers 25-22.