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Kerala is all set to make waves in the digital entertainment space with the launch of CSpace, India’s inaugural government-backed OTT platform. The platform, which will debut this Thursday, aims to offer a unique combination of informative and entertaining content designed for the masses, according to an official statement here on Tuesday. (Also Read: Nivetha Pethuraj slams false reports about money ‘lavishly spent’ on her)
Chief Minister Pinarayi Vijayan will launch the OTT platform at Kairali Theater on March 7 at 9.30 am. The meeting will be chaired by the Minister of Cultural Affairs, Saji Cherian. “CSpace is essentially a response to the growing imbalances and multiple challenges in the OTT sector in terms of selection and propagation of content,” Shaji N Karun, noted film director and chairman of Kerala State Film Development Corporation (KSFDC), said in a Press conference. here.
About CSpace
CSpace is managed by KSFDC, a state-owned company entrusted with the promotion of Malayalam cinema and industry, on behalf of the Department of Cultural Affairs, Government of Kerala. To select and approve the content, KSFDC has constituted a 60-member curatorial panel that includes eminent cultural personalities of the state such as Benyamin, OV Usha, Santhosh Sivan, Shyamaprasad, Sunny Joseph and Jeo Baby. Each content submitted to the platform will be evaluated by three panel curators for its artistic, cultural and infotainment merit.
More details
Only content recommended by curators will be displayed on the platform. Karun said the curators have so far selected 42 films for the first phase of CSpace, including 35 feature films, six documentaries and one short film. Films that have won national or state awards or have been shown at major film festivals will also be screened.
Another distinctive feature of Cspace is transparency in its operations and overall profits and revenue share. The platform, which operates on a pay-per-view basis, allows viewers to watch a movie for $75 and shorter content for a much lower price. Exactly half of the amount charged goes to the content provider.
Viewers can download the CSpace app from PlayStore and App Store starting March 7, according to a statement from KSFDC. KV Abdul Malik, MD, KSFDC, said the launch of the platform will address a major concern of exhibitors and distributors in the film industry regarding their dwindling profits due to producers releasing their feature films directly on OTT platforms.
“To address their concerns, CSpace has decided to exhibit only those feature films that have been released in theaters. In addition, short films, documentaries and experimental films recommended by the curators will also be available on the platform,” he added.
A plan to set aside a certain amount for the welfare of film professionals is also being studied. CSpace will have content related to Kerala culture and arts, as well as catering to film students and those seriously approaching cinema. Through the platform, there are plans to promote film clubs throughout the state, including universities.
Award-winning films Nishiddho and B32 to 44 will premiere on CSpace. It also aims to launch a new crowdfunding model offering filmmakers the opportunity to recover the cost of production through the support of viewers who watch their films, the statement added.
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