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It’s Prime time for The WWE ring mat.
KSI’s Logan Paul and Prime will appear in the center of a WWE ring as part of a historic partnership. It is the first time that a sponsor will be announced in the center of the ring.
WWE announced the deal during “Friday Night SmackDown” on FOX. Prime Hydration is the “official hydration drink partner” of WWE, TKO Group Holdings and WWE announced.
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Logan Paul visits “Varney & Co.” at Fox Business Network Studios on November 10, 2023 in New York City. (Cindy Ord/Getty Images/Getty Images)
“What Logan and his team have built in a short time is phenomenal, and we are excited to help showcase Prime Hydration at our biggest events,” WWE chief content officer Paul “Triple H” Levesque said in a statement. of press.
Paul, the WWE United States Champion who performs for SmackDown, called the deal a “dream come true.”
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Prime energy drink keychains on sale in a London store. (Mike Kemp/In Images via Getty Images/Getty Images)
“Combining two of my greatest achievements into one spectacular partnership is a dream come true,” he added. “We’ve worked incredibly hard at Prime to build a brand that will revolutionize the beverage industry, and it’s time to join forces with the global leader in sports entertainment. Thank you to everyone on both sides who has played a major role in bringing Prime Hydration to the ring.”
Prime will have greater exposure with the brand at future live events, including WrestleMania and Money in the Bank.
| Heart | Security | Last | Change | Change % |
|---|---|---|---|---|
| technical knockout | TKO GROUP HOLDINGS | 81.39 | +0.78 | +0.97% |
“Prime Hydration will gain key brand placement within WWE events including WrestleMania XL and Survivor Series, match sponsorships, co-host appointments at future PLEs, product activations at live events, social support from WWE Superstars. WWE on retail and digital activations, and more.”
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Logan Paul in the ring as his brother Jake Paul faces Andre August during the Jake Paul vs. Andre August at Caribe Royale Orlando on December 15, 2023, in Orlando, Florida. (Alex Menendez/Getty Images/Getty Images)
Prime is also the first partner to land sponsorship deals with WWE and CFU. It became the official hydration drink of the UFC in January 2023.