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malayalam movie ‘Manjummel for boy has swept the box office.
One of the main reasons why the survival thriller directed by Chidambaram is based on a song (not only in Kerala but also in Tamil Nadu and other southern states) is the melodic refrain and the clever cinematic technique it has adopted: the movie has used the song. ‘Kanmani anbodu kadhalan‘ by Kamal Haasan starring ‘Guna‘ as a key narrative device.
Sung by Kamal Haasan and S Janaki, with musical genius Ilayaraaja in the lead, the song finds a perfect place in this Sushin Shyam musical, seamlessly woven from the title card to the climax. ‘Manjummel Boys‘ unfolds the story of a group of young people who embark on a journey to Kodaikanal and take an unexpected turn when they decide to explore Gunaa Cave, the iconic place where ‘Kanmani anbodu kadahalan‘ was portrayed. The plot thickens when one of the boys, Subash, falls into a 900-foot well, revealing the true crux of the film.
explosive effect
Instead of presenting it as a song of romance, the film redefines it as a song of friendship. The cinematic technique of using an old melody is not new. In the past, Malayalam films like ‘Thattathin Marayathu‘ and ‘Tejabhai and family‘I’ve also used old hits’aayiram kannumaayi,’ and ‘Oru Madhurakinavin‘, respectively. But the effect of using Kanmani in Manjummel Boys It has been explosive and the song has gone viral all over the Internet. On Twitter, people post recordings of friends vibing to the song.
Vikas Chawla, co-founder of Social Beat, a digital marketing company, says this creative choice not only attracts a wider audience to theaters but also boosts box office collections. Chawla notes that the younger generation is creating reels with the song, establishing a connection with this classic. He says the film’s success can be attributed in part to the nostalgia it evokes among people of the older generation.
Community Watching Is Back
Srinivasa Ramanujam, film critic and deputy editor of The Hindu (Metroplus), says the inclusion of this song has brought a multicultural aspect to the film. He says that the immense success of the film in Tamil Nadu is mainly due to the effective use of this song. Ramanujam points out that while many films incorporate old songs, ‘Manjummel Boys‘ is a classic example of how to use it perfectly. He emphasizes that the film, along with the use of the song, has strongly revived the tradition of community cinema viewing after Covid-19.
As the film continues to make waves, Malayalam cinema as a whole is script history with recent releases like ‘Premalu, ‘Anweshipin Kandethum ‘and ‘Bramayugam‘ achieving great box office success and earning incredible reviews.
The industry prepares for the premieres of Blessy ‘aaayudevitham and Vineeth Srinivasan ‘Varshangalkku Shesham,‘ which promise more cinematic brilliance in the coming months. The focus is firmly on Malayalam cinema, marking an exciting chapter in its journey.
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