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Pepper Potts actress Gwyneth Paltrow was a recent guest at the The hot ones YouTube talk show where he was asked to comment on Cord Jefferson’s recent Academy Awards speech, which he won. Best adapted screenplay for his work in American fiction.
In his speech, Jefferson advocated for the industry to make more lower-budget films rather than reducing production to eliminate generic blockbusters.
“I understand this is a risk-averse industry, I get that.”Jefferson stated. “But $200 million movies are also a risk. And it doesn’t always work, but you run the risk anyway. Instead of making one $200 million movie, try making twenty $10 million movies. Or fifty four million dollar movies.“
When asked to comment on her thought-provoking speech, Paltrow stated, “I absolutely understand where he’s coming from. You want to have the best opportunity for a strong return on investment. People invest a lot of money in these things and want them to be profitable. But I think if I look at the industry as a whole, this big push toward superhero movies… you can only make so many good movies that feel truly original, and yet they’re always trying to get to the point. as many people as possible, which sometimes hinders quality or specificity or real point of view.“
Paltrow makes this comment at 10:25 in the video below.
In a way, Paltrow is right, as there has been a flood of superhero movies since 2008. Iron Man and only a select few have managed to reach those same heights.
Paltrow continued to explain her reasoning, adding: “I grew up making those (mid-budget) movies and sometimes I regret the fact that I look back on some movies I made in the ’90s and think they just wouldn’t be made now. You get more diversity of art when the stakes are lower and people can, in a sense, express their true voice and make a film the way they want. And I think those are generally the most resonant.“
Mail Avengers Endgame, it sure seems as if Hollywood and the industry as a whole are quickly approaching superhero fatigue. Marvel’s rush into hot wars with Disney+ certainly accelerated the problem.
Recently, Disney CEO Bob Iger specifically addressed MCU fatiguestating that the company would no longer produce content for content’s sake, “You have to end things you no longer believe in, and that’s not easy in this business, because either you’ve started, you have some sunk costs, or it’s a relationship with your employees or the creative community.“