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In one of the most anticipated speeches at the Series Mania Festival, JB Perrette, president and CEO of global streaming and gaming at Warner Bros. Discovery, announced the release date for Max in the first nine European countries on May 21.
The independent streaming service, which will bring together content from HBO Max, Discovery and Eurosport, will begin its European rollout in the Nordic countries, Iberia and Central and Eastern Europe. Perrette did not give a specific launch date for France, Poland, the Netherlands and Belgium, but said it will be “closely monitored” and will occur before the Olympic Games that begin on July 26.
Max will also offer a basic ad-supported plan that will include ads and have a lower price, as well as a premium plan that will allow users to stream content in Full HD or 4K on up to 4 devices simultaneously and up to 100 content downloads. Prices will be announced later and will vary from country to country. The basic plan with ads will be available first in Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France and Belgium.
While extensive coverage of the Olympic Games will be available through Eurosport on all subscription plans in 25 markets, Max will also propose a sports add-on showcasing major international and European sports, including tennis tournaments such as the Australian Open, Roland Garros, The Championships, Wimbledon and the US Open; Cycling with the Giro d’Italia, the Vuelta a España and the Tour de France, as well as the women’s Tour de France, the 24 Hours of Le Mans and all the major winter sports world championships. and World Cup events.
The European launches of Max will also coincide with the premiere of season 2 of the HBO original series “House of the Dragon” on June 17.
Plans revealed at Series Mania will see Max available in 25 countries in Europe and 65 countries and territories worldwide, following its launch in the US in May 2023, as well as in Latin America and the Caribbean through early this year.
“Max is the streaming home of Warner Bros. Discovery and builds on our long history in Europe, bringing together an incredible breadth and depth of entertainment that defines the culture of our services and networks, all in one place,” said JB Perrette , CEO and president of global streaming and gaming at Warner Bros. Discovery.
“The unrivaled content we have on Max, from ‘House of the Dragon’ to the Paris 2024 Olympics and beyond, means that whatever your mood or occasion, Max has something great for everyone, in everything.” moment,” Perrette continued.
Major live linear networks will also be available on Max in some countries on select plans, including CNN International in France and Poland, TVN in Poland, TV Norge in Norway, Kanal 5 in Sweden and Eurosport in all countries.