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The Duke and Duchess of Sussex have given their children new names in the latest installment of their rebranding.
Prince Archie Mountbatten-Windsor and Princess Lilibet Mountbatten-Windsor are now known as Archie and Lilibet Sussex, a source said. The times.
According to the newspaper, the children have been called Sussex since the coronation, similar to how Prince Harry was known as Captain Wales during his time in the army.
The Duchess and Duke of Sussex at an Invictus Games training camp in Whistler, near Vancouver.
(Getty)
The decision to use an alternative name breaks a tradition established in 1960 that Queen Elizabeth II’s future heirs would be called Mountbatten-Windsor.
Harry and Meghan received backlash when they renamed their existing website Archewell.com to Sussex.com as a nod to their royal past.
The Sussexes visited the training ground in Whistler to mark one year before the Invictus Games are held there.
(Ethan Cairns/The Canadian Press via AP)
The home page features a large photo of the couple smiling and applauding at last year’s Invictus Games, overlaid with their royal coat of arms and the headline “The Office of Prince Harry and Meghan, the Duke and Duchess of Sussex.” .
At the bottom of the page are links to the Archewell Foundation, Archewell Productions and their Sussex Royal website.
The return to Sussex comes after they stepped away from the title in 2020, when their “Sussex Royal” label became a point of contention at Buckingham Palace.
Their departure from the royal family meant the couple could use their titles of duke and duchess, but not HRH.
Responding to the latest criticism, Meghan Markle praised the “attention to detail” and “creativity and care” of her website designers.
She said: “They are not just designers; They are collaborators who elevate their ideas to visual identities. They are a very special company. Plus, they’re Canadian, so I’m a fan.”
The rebranding is a centerpiece to showcase the charitable work the couple does and to unify the family, which now uses the same last name, a source said. The times.
Despite the controversy sparked by the couple’s decision to go with the name Sussex, the real world is not used on the site, the source added.
It comes after the duchess announced a new podcast deal this week with Lemonada Media after she and Prince Harry ended their deal with Spotify last year.
The Sussexes have since arrived in Whistler, Vancouver, to prepare for next year’s Invictus Winter Games and were photographed looking stunning against the snowy backdrop.
Harry hit the slopes yesterday to sit ski, a form of skiing for people who might need a wheelchair or have difficulty standing for long periods.