Meghan Markle Launches Surprise New Lifestyle Brand, American Riviera Orchard

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The Duchess of Sussex has presented her new business with a surprise post on Instagram.

On Thursday, March 14, Meghan Markle appeared to announce the launch of her lifestyle brand. Orchard of the American Riviera. In a post shared on the brand’s Instagram Story, a video showed the 42-year-old duchess picking flowers and cooking in a kitchen, set to Nancy Wilson’s “I Wish You Love.”

The bio on the new Instagram page simply says “by Meghan, Duchess of Sussex” and “Established 2024.” Along with the launch of social networks, the website for American Riviera Orchard simply displays the brand’s logo in script form with “Montecito,” the neighborhood where she and her husband, Prince Harry, moved after leaving the royal family in 2020, written below.

According to a report by Page six, Meghan’s American Riviera Orchard will focus on home, garden, food, and overall lifestyle content. The brand will also reportedly sell a variety of home goods, such as cookbooks, food and kitchen utensils.

The brand name “American Riviera Orchard” is likely a nod to its new home in Santa Barbara, California, which has long been hailed as the “American Riviera” for its temperate climate, landscapes and “robust food culture.” and wine”. according Travel and Leisure.

Meghan Markle launches lifestyle brand with Instagram Story video

(Instagram / American Riviera Garden)

This isn’t Meghan’s first time traveling to the lifestyle space. Ahead of her 2018 royal wedding to Prince Harry, the former Suits The actress ran The Tig, a lifestyle blog she created in 2014. turning it off in 2017. Meghan previously described the blog as a digital “conversation between friends,” where she wrote not only about fashion and beauty content, but also a place to publish inspirational articles for young women. In 2022, it was reported that Meghan had recently applied for The Tig brand, sparking speculation about a rebrand.

The Instagram post also marks Meghan’s return to social media, after she deactivated her personal account upon joining the royal family. Last year, rumors emerged that the Duchess was planning to return to Instagram when an unverified Instagram account with the username @meghan gained thousands of followers overnight. In an interview with The cut Published in August 2022, it anticipated its return to the platform. “Do you want to know a secret?” Meghan revealed to journalist Allison P Davis. “I’m going back… to Instagram.”

However, the mother of two has long decried the “toxicity” of social media, most recently during a keynote panel at the South by South West (SXSW) festival in Texas on International Women’s Day. “I stay away from it,” she said last week.

In February, Meghan and Harry quietly relaunched their new website, Sussex.com. The website’s home page reads: “The office of Prince Harry and Meghan, The Duke and Duchess of Sussex” and links to the Archewell Foundation, Archewell Productions and their Sussex Royal website at the bottom of the page. The new site will reportedly bring more personal updates on the Duke and Duchess’s activities.

The launch of Meghan’s American Riviera Orchard comes amid major controversy surrounding the royal family, after the Princess of Wales admitted to editing a family photo shared on Mother’s Day in the UK. The doctored photo has since led several agencies to remove the photo and Kate Middleton to publicly apologize.

The independent has contacted representatives for Meghan Markle for comment.

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