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Monica Lewinsky, once a fixture at congressional hearings and on tabloid covers, is now the face of fashion brand Reformation’s latest ad campaign, urging her fans to vote in this year’s election. anus.
An email blast sent to clients on Monday showed Lewinsky in a bright red skirt suit with matching stockings and heels, with her arms crossed over her chest in a power pose. The ad text simply reads: “Monica fucking Lewinsky.”
A series of other photos on the company’s website link to Vote.org, a website that helps users register to vote. It’s the brand’s third collaboration with the nonprofit, and Reformation creative director Lauren Cohan said she that Lewinsky was a natural choice.
“I thought, ‘Wow, this woman is incredibly funny and smart and also a Ref babe,'” she told the magazine about Lewinsky’s viral TED talk on public shaming. “And that was the bullseye.”
Lewinsky, 50, said the campaign’s message compelled her to participate. “We’ve seen in polls that voter frustration is increasing and apathy is increasing,” she said. she. “We all have to remind each other that we can’t let that get in the way of voting, that this is how we use our voice.”
Once ridiculed for her affair with Bill Clinton while she was a White House intern, Lewinsky has seen a surge in popularity in recent years, thanks in part to her witty Twitter account and changing views on the power imbalances inherent in her relationship with Bill Clinton. the then president.
Since then, Lewinsky has made a name for herself as an anti-bullying activist, co-producing an HBO documentary about online shaming and writing powerfully for outlets like vanity fair about his own experience with the topic. In a recent interview with journalist Taylor Lorenz in He guardianShe described herself as “patient zero of losing my reputation online,” but also heralded the “empowerment” that social media provides women “by having a voice and a presence.”
She said she is still wary of online harassment, despite its newfound popularity. “I’m a big proponent of blocking,” she said of her social media use. “You want to say something, that’s your prerogative. “I don’t have to listen to you.”
But he has little to worry about when it comes to the Internet’s response to his campaign.
“Monica Lewinsky x Reformation is fabulous” tweeted Cultural writer Emily Sundber.
“It’s ok @monicalewinsky. Job” aggregate designer Jill Spaeth.
“The reform that Monica Lewinsky presents in her advertising campaign was not on my 2024 bingo card” tweeted one user surprised and added: “to be fair, she ate a little.”