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The NCAA recently premiered “Change,” a new 30-second video highlighting important reforms underway in the Association. The spot premiered on Selection Sunday and will air during the Division I men’s and women’s basketball championships on broadcast and at venues.
Highlights of “change” the transformative initiatives that the Association is carrying out to offer more benefits to student-athletes. The NCAA requires all Division I schools to provide guaranteed scholarships, tutoring support, expanded access to health care and enhanced mental health support services. At the same time, the NCAA is pushing new statutes to improve outcomes for student-athletes who benefit from their name, image and likeness.
New benefits
As of August 1, the NCAA has increased mandatory support for the physical, mental and academic well-being of Division I student-athletes. Also adopted new mental health best practices which all members must follow. Best practices include emerging information on the intersection of mental health and sports betting, social media, corruption in sport, suicide, and issues of names, images and likenesses.
Additionally, beginning in August, the NCAA will provide student-athletes in all three divisions. access to post-eligibility insurance to cover injuries that occur while playing for your school. Coverage will be for two years after student-athletes complete their collegiate sports experience.
March Madness Graduation Rates
NCAA student-athletes are graduating at an unprecedented rate. This academic success is on full display this month, with teams participating in this year’s Division I men’s and women’s basketball championships sporting a four-cohort combined average graduation success rate of 90%. Women’s teams scored an average of 96%, while men’s teams recorded an average of 84%.
Changes Underway to Better Support Student-Athletes
The NCAA is also developing recommendations to modernize Division Iincluding creating a subdivision for higher-income schools and providing members with more flexibility in student-athlete educational benefits and NIL agreements.
The NCAA adopted NIL protections for Division I student-athletes, effective August 1, including voluntary registration, disclosure requirements, standardized contracts and comprehensive education.
Protect student-athletes against the risks of sports bets, the NCAA has partnered with industry experts to provide education, prevent harassment on social media and monitor the integrity of competitions. The Asociation launched its Draw the Line campaign earlier this week to prioritize educating student-athletes about the effects of sports betting.
The “Change” ad will remain in rotation for the next year on broadcasts, NCAA championships and NCAA-owned social platforms.
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