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She has been a model for them for over three years.
Actress Han So Hee is parting ways with a major Korean brand it has supported since 2021.
According to reports on March 19, KST, Nonghyup Bank (NH Bank) has decided to part ways with the actor following the expiration of its contract with the actress earlier this month.
Han So Hee was selected to be the bank’s model in 2021 and worked for three consecutive years with them. However, after her contract expired this year, the bank decided not to renew it with her. They have reportedly found a new star model to be the next face of their brand and plan to begin promotional filming soon.
Although it is mainly reported that the bank parted ways with Han So Hee because the contract expires, many media outlets speculated that the recent controversies surrounding the actress influenced the decision. Some netizens pointed out that especially for banks, having a representative who has a trustworthy image, something they felt Han So Hee lacked. However, many came to the actress’s defense, pointing out that contract expirations are usually decided well in advance and it is unlikely that the current situation has had any impact on it.
- “But I think the expiration of the contract was already set.”
- “This simply means that his contract is up. Why do you behave like this?
- “Jun Yeol, take responsibility.”
- “Why do journalists say all this?”
- “This is just the contract period that ends because it has reached its expiration. In any case, the renewal of an advertising contract is not common.”
- “This was probably all established long before anything happened. Why do journalists want to connect dots this way?
Meanwhile, Han So Hee has been involved in a major dating “scandal” with the actor. Ryu Jun Yeoland the controversy involves his ex-girlfriend, an idol turned actress. Hyeri. Read more about it here.
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