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Each dance form presented features a specific set of instructions.
New Delhi:
Air India, backed by Tata Group, today launched a new in-flight safety video, ‘Safety Mudra’, for passengers that is inspired by India’s rich culture and its folk art forms.
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“Presenting Air India’s new safety film, inspired by the rich and diverse dance traditions of India,” he added.
For centuries, classical Indian dance and folk art forms have served as a medium of storytelling and instruction. Today they tell another story, that of safety on board.
Introducing Air India’s new safety film, inspired by the rich and diverse dance traditions of India.#FlyAI… pic.twitter.com/b7ULTRuX1Z
—Air India (@airindia) February 23, 2024
The video has been meticulously crafted to engage passengers and showcase the diversity and depth of Indian culture while providing essential safety information, a statement from Air India said.
“The video integrates safety instructions with mudras or dance expressions in eight diverse dance forms (Bharatnatyam, Bihu, Kathak, Kathakali, Mohiniyattam, Odissi, Ghoomar and Giddha) from across the country,” he said.
Each dance form featured presents a specific set of instructions, providing information to passengers in an engaging and culturally immersive way.
‘Safety Mudras’ has been developed in collaboration with the trio of McCann Worldgroup’s Prasoon Joshi, musician Shankar Mahadevan and film director Bharatbala.
“As the country’s flag bearer and a long-time patron of Indian art and culture, Air India is pleased to present a work of art designed to provide essential safety instructions while showcasing India’s rich cultural diversity to travelers from around the world. Our guests find this inflight safety video to be more immersive and informative, and a warm welcome to India from the moment they step on board,” said Campbell Wilson, CEO and CEO of Air India.
The safety video will initially be accessible on Air India’s newly launched A350 aircraft, which is equipped with state-of-the-art in-flight entertainment screens. It will be progressively implemented on other aircraft in the Air India fleet.