New Delhi: It’s a clash of legends, literally. A new league of retired Asian cricketers has been created in India. This one, organized by World Sports Group Private Limited, will be called Asian Legends League (ALL) and would be very similar to its current competitor, Legends League Cricket (LLC), which launched in 2022. But, in response to the launch, LLC has sent a legal notice to the owners of the new league.
The notice said that the idea of the retired cricket league was created by them in 2022 and that they had already hosted the tournament for three seasons. It added that the organizers had deliberately and intentionally used a similar name in a misleading and fraudulent manner in order to gain an unfair advantage. ALL’s five-team format will be round-robin for a period of 10 days and will be broadcast before the Indian Premier League.
Team India will be represented as Indian Royals, captained by retired cricketer Irfan Pathan, who interestingly also leads the Bhilwara Kings team in Legends League Cricket. Sri Lanka Lions will be led by Upul Tharanga while Afghanistan Pathans will be captained by Asghar Afghan. Pakistan Stars will be led by Mohammad Irfan and Bangladesh Tigers will be captained by Alok Kapali.
“We are evaluating options for a transmission partner. We have already identified the captains of our five teams and they will probably be televised by mid-March,” league commissioner and former BCCI selector Chetan Sharma said. mint learned that the company will partner with Viacom-18 Sports18 and JioCinema for digital and streaming rights.
The organizer said that the company launched in 2022 is a new player in the sports business. Its investor is Naresh Bawa and it is headed by Chandigarh-based RD Singh. The company has not yet identified the team owners, but hopes to close deals with sponsors soon.
Singh did not allude to how much investment has gone into the league, however, when asked if the league follows similar lines to the existing Legends League, Singh said: “There is a difference between us and LLC in that for them any retired player “We can play for any team, regardless of the region. However, ours will be region-specific. Therefore, a retired first-class cricketer from India will only play for India.”
In 2022, Indian media advertising spending, local and team sponsorships, and celebrity endorsements that violate the $14,000 crore for the first time, demonstrating massive post-covid recovery, according to a GroupM report. Cricket contributed a hefty 85% to this.
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