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Cardi B’s latest Super Bowl commercial for NYX Professional Makeup has generated quite a stir, after NFL representatives deemed it NSFW, EW reported on Sunday.
The ad, meant to highlight the brand’s Duck Plump lip gloss, took an unexpected turn that led to a partial broadcast ban due to its NSFW content. according to EW. The commercial begins with Cardi B showing off lip gloss’s ability to enhance the fullness of lips. However, the narrative quickly shifts toward a comical misunderstanding, in which several men confuse the purpose of the product, leading to a series of humorous, albeit inappropriate, scenarios.
In a seamless transition from the glamor of Cardi B’s performance, the ad transitions into fake news and humorously addresses men’s misapplication of Duck Plump gloss, causing widespread confusion and chaos, the outlet claimed. This part of the ad, filled with female firefighters and 911 operators responding to the strange situation with a mix of professionalism and disbelief, captures the essence of NYX’s intended humor. (RELATED: Cardi B reveals major plastic surgery she underwent after giving birth)
One standout moment involves a pharmacist clarifying the intended use of the product with a mix of frustration and disbelief, emphasizing the purpose of the lip gloss and nothing more. Even Cardi B, portrayed as regal and removed from the chaos, is taken aback by the news, EW reported.
Yasmin Dastmalchi, US CEO of NYX Professional Makeup, expressed pride in the ad’s creative direction and noted its intention to subvert male stereotypes through humor, according to EW. The brand aimed to make Super Bowl viewers laugh, leveraging its bold identity and roots in entertainment to make a memorable debut on one of advertising’s biggest stages.