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Finnish mobile phone maker and official licensee of the Nokia brand, HMD Global, announced on February 2 that it will move forward with a new multi-brand strategy in which it will produce devices under a new HMD Originals brand together with Nokia.
HMD Global in a press release said that they will continue to produce new Nokia phones along with the new line of devices, rejecting reports suggesting that the company was discontinuing the Nokia brand after HMD began updating its channels from “Nokia Mobile” to “HMD ”.
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“True to our values, HMD will continue to design more sustainable and affordable phones – our repairability, sustainability and digital detox products are having incredible success with both consumer and business audiences and we are excited to build on that momentum with the new HMD brand. . ”said HMD Global in a press release.
Commenting on this new development, HMD Global India and APAC Vice President Ravi Kunwar said, “Today is a big day for HMD as we move from being a brand licensee to a brand owner – a big step in our trip! This means you’ll get to see unique HMD originals, the Nokia phones you’ve always loved, and some super cool partnerships we can’t wait to reveal. “We are excited about the opportunities this presents and I invite you all to stay tuned as the chapters unfold.”
HMD Global has not provided any information on upcoming products under the HMD Originals brand, however, Foxconn, who HMD Global has trusted to make smartphones under the Nokia brand, is likely to continue making devices for the company under the new brand as well. brand. .