Presidents Day sales draw crowds to local businesses

HOLYOKE, Mass. (WWLP) – Presidents Day is a big day for many stores and car dealerships, as companies offer sales events to draw people in.

The selling season has kicked off this President’s Day for consumers nationwide.

The holiday had people flock to stores to purchase those marked down big ticket items, like appliances, mattresses, and especially vehicles.

Gary Rome of Gary Rome Hyundai in Holyoke told 22News, “With the Tucson, you get zero-percent financing, we have our electric vehicle, the Ioniq 6 and 5, and we have a few left over 2023 Ioniq 6’s that you can save over $20,000.”

Here at Gary Rome Hyundai, they have been busy all holiday weekend, with people taking advantage of those deals, which will last all month long. Monday alone, drawing in about 100 people, and the dealership selling about 60 cars.

According to experts, vehicle inventory has increased since the pandemic, which means potentially better deals on car this President’s Day. Rome adds, “The manufacturers, Hyundai and Kia, have come out with some great rebates and zero percent financing to incentivize people to come in now, and buy a car.”

Some advise from car experts to secure a good deal:

• Strengthen you credit score, to get a better rate
• Apply for a pre-approval before going out to shop for a car
• Know your budget, especially if you can afford the costs outside of the vehicle price tag

And to make the deal more sweet this holiday, if a customer buys a vehicle they can get free unlimited car washes at the new Gary Rome car wash and dog wash center.