Prince Harry and Meghan change their royal brand by launching a new website with royal titles


Prince Harry and Meghan Markle have relaunched their website using their royal titles: Duke and Duchess of Sussex.

The couple’s new site, sussex.com, replaces their previous website, archewell.com, and will provide more personal updates on the Duke and Duchess’s activities.

Upon entering the website, a large photo of the couple smiling and applauding at last year’s Invictus Games appears, overlaid with their royal coat of arms and the title “The Office of Prince Harry and Meghan, the Duke and Duchess of Sussex ”. At the bottom of the page are links to the Archewell Foundation, Archewell Productions and their Sussex Royal website.

At the bottom of the website are links to the Archewell Foundation, the Archewell production and their Sussex Royal website.

(sussex.com)

The name change to Sussex comes after they moved away from the title in 2020, when their “Sussex Royal” label became a topic of debate at Buckingham Palace. Their departure from the royal family meant that the couple could use their titles of Duke and Duchess, but not HRH.

Archewell was introduced after they stepped away from their royal duties, with a name inspired by their son Archie, combining “arche”, the Greek word meaning “source of action” and “well”, “an abundant source or supply” ; a place we are going to go deeper into.”

Prince Harry and Meghan Markle have launched their new rebranded website using their royal titles

(Getty Images)

If you follow the link to their Sussex Royal website, a note appears saying: “This site was established in 2020 and sets out the workflows of Prince Harry and Meghan, the Duke and Duchess of Sussex ahead of their move to the United States. For more information about the royal couple and their philanthropic efforts, click here.”

Users are then returned to sussex.com.

On the About channel, the website says: “The Office of Prince Harry and Meghan, the Duke and Duchess of Sussex is shaping the future through business and philanthropy.

“This includes: The Archewell Foundation, Archewell Productions, sponsorships, ventures and organizations that receive support from the couple, individually and/or together.”

Separate profiles detailing his achievements also appear on the website, but none mention his roots in the royal family.

Harry summarizes himself as a “military veteran, humanitarian, mental health advocate, and environmental activist.”

(sussex.com)

Harry is described as a “humanitarian, military veteran, mental health advocate and environmental activist,” while Meghan is described as a “feminist and advocate for human rights and gender equality” who has been named “one of the most influential women in the world. world” in a series of tables.

Harry’s profile primarily promotes his military work and also mentions his memoirs, Replacement, stating: ”The Duke is the New York Times bestselling author of Spare, a memoir of his life told with compassion, vulnerability, and unflinching honesty. Spare was the best-selling nonfiction book in the publishing industry, selling more than 1.4 million copies on its first day of publication.”

Meghan’s profile mentions the book she published to raise money for victims of the Grenfell Tower fire. She also details her childhood in California and her starring role in television series, Suitscurrently streaming on Netflix.

“In 2018, Meghan married Prince Harry and became the Duchess of Sussex,” her profile reads. “In 2022, Meghan launched ‘Archetypes,’ an unprecedented podcast exploring the labels that hold women back. ‘Archetypes’ debuted at No. 1 in the US, UK, Australia, Ireland and New Zealand, and topped the charts as the No. 1 podcast in 47 countries.”

Meghan’s profile details the book she published to raise money for victims of the Grenfell Tower fire

(Sussex.com)

The news channel says the couple’s recent events focus more on personal outings in contrast to the work posted on their Archewell site.

It includes Harry’s recent trip to Las Vegas to present the NFL Man of the Year honor to Pittsburgh Steelers defensive tackle Cameron Heyward.

His appearance came hours after he returned from the United Kingdom on a fleeting visit to see his father, King Charles, following his cancer diagnosis.

He made the visit without Meghan and their children less than 24 hours after the announcement about the King’s health was made public to the media. However, there was no meeting with his brother, the Prince of Wales, and Harry spent about 45 minutes at Clarence House seeing his father.

The King’s slimmed-down monarchy is under pressure not seen before during his reign: he has postponed all public duties due to the diagnosis and the Princess of Wales is out of action for the foreseeable future following abdominal surgery.

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