Sabrina Carpenter Talks Skims Campaign, Coachella & ‘Nonsense’ Outros


Getting a Skims campaign is the modern equivalent of earning a star on the Hollywood Walk of Fame. It means you’ve attracted the attention of pop culture titan Kim Kardashian (or at least, her booking team) and will join a growing list of celebrities like Lana Del Ray, Usher, Cardi B, and Kim Cattrall, just to name a few that have appeared in Skims ads. Now, a new face has joined the ranks of this lingerie-clad mafia: Sabrina Carpenter, who just scored her first No. 1 on the Billboard Pop Airplay chart with her catchy bop, “Feather,” and recently landed as the head of poster on the last stage of Taylor Swift’s “Eras Tour.” It’s safe to say that the singer is capping what has already been an exciting start to 2024 with a moment in the spotlight.

Her campaign, shot by photographer Jack Bridgeland, fits perfectly into the highly feminine and nostalgic aesthetic that Carpenter has cultivated in recent years. “I felt like I was a little girl again, playing in my bedroom,” the singer says of the movie set, with its blue carpet and pink curtains covered in flowers. “I was able to play and move and feel like myself, which was really nice.” Below, the singer confesses the pieces she stole from the set, how she feels about being labeled “the sluttiest girl in the world” and the style tips she still follows to this day.

Many of the pieces in your campaign seem like a natural extension of your personal style. What are some of your favorites from this line?

I use Skims often in my personal and everyday life, especially when I’m traveling. This collaborative collection was close to the things I naturally love to wear: feminine, but very comfortable.

Everyone who knows me knows that I am a big fan of the color pink, but I was honestly surprised by this tangerine and peach bodysuit; I don’t usually use that color in my daily life. I also love the little pink lace teddy, and that’s what made me say, “Hey guys, I obviously want to ask permission before I steal all of this, but can I take it home?” And they said, “You can take it all.”

When you brought home those lingerie items, were you wearing them for someone special?

I was just wearing them for myself, because I’m very special.

Photography by Jack Bridgeland

There have been some excellent star-studded Skims campaigns in recent years. Did you have a favorite before yours?

I am a very big wool [Del Rey] fan, and I thought hers was very beautiful, but it still felt like Lana. I think that’s what inspired me to say yes and take this opportunity, because I didn’t feel like she was doing something completely outside of herself. Ice Spice’s was great too. It’s beautiful to see women feeling like women and in an absolutely feminine way, and I think both campaigns did it very well.

Of course, we have to talk about “Feather” becoming number one. How do you feel?

I really can’t emphasize this enough: I truly owe it all to my fans because they allowed me to grow, supported me, and were by my side since I was very young. So I think about these moments, and as proud and excited as I am for myself, I also think about them and how they must feel, since they were with me for so long. It feels more like a celebration between me and my fans than just me, which is really sweet. But they would be proud of me if I was number one or number 97.

We’re just three months away from 2024 and you’ve already had a good year. Do you have anything highlights so far?

Damn, I feel like every day I find a new highlight. To not be annoying. I try to just stay positive and think, “Wow, life is really giving me life right now.” I’ve been focused on doing the things I love for the last decade of my life and now I’m excited to have fun with my friends while doing it.

All of those moments are obviously highlights. I think even this last tour that I just finished with Taylor [Swift] It was a big highlight for me. I learned a lot. And now I’m about to play Coachella, which is something I’ve always wanted to do. I’m just trying to take it one day at a time.

Photography by Jack Bridgeland

Have you started working on your “Nonsense” outros for Coachella?

Well, now that AI exists, I hope I never have to write one again. [laughs]. In fact, as an experiment, I asked the AI ​​to do it, and it was terrible. He wrote the most emotional, funny, and dramatic outings I have ever heard in my life. I think right now AI is really in its dramatic and romantic era. He hasn’t gotten the humor or sarcasm down yet, so we’ll have to work on that.

He also needs to get a little bolder.

Honestly, I’ve always had a very sarcastic sense of humor and the outros really give me freedom to take it there. At the end of the day, if people want to label me the sluttiest girl in the world, that’s fine, but when they meet me, they’ll understand that I’m not as insanely slutty as I seem, and that’s just for showbiz fun. I love playing with live audiences and sometimes you want to say things to take it to a really impactful place. But sometimes I’m very PG about it. Honestly, it depends on the city.

Let’s get into some questions about style notes. How would you describe your aesthetic?

I’ve always had trouble answering this question, because when you’re a young woman, everything can change and fluctuate a lot, and you don’t always want to label it. Some days I feel confident in short skirts and tall boots, and other days, I feel more confident in jeans and baggy t-shirts.

Would you say your appearance changes dramatically when you’re on stage, compared to your daily life?

Yes and no. I don’t wear what I wear on stage to the grocery store, but I definitely feel comfortable enough in it that I don’t feel weird wearing it to dinner with my friends and family. I never feel like I’m adopting this personality and becoming someone else. I still feel it like another facet of me.

Photography by Jack Bridgeland

Where do you find your style inspiration?

I look at old photos of Brigitte Bardot and Jane Birkin and even young Dolly. [Parton]; A lot of the things they used look a lot like things I like to wear now. Obviously, I also learned a lot from my mom, when she was younger. She used to wear these cute outfits and I feel like I’m an outfit girl now. I find inspiration everywhere. It’s been a minute since I mentioned Rihanna in an interview, because I told myself she needed to slow down, but Rihanna is also always one of my biggest style icons.

What was your first big fashion purchase?

When I was really young, I made a movie and I remember going to a vintage store in Canada, and they had a vintage white Chanel bag, and that was my first big fashion purchase. I still have it and wear it whenever I’m dressed in white.

Have you ever received any style advice that really stuck with you?

I remember something someone once told me. It was like, “Honey, you should always leave the house like you’re going to meet your ex.” And I have followed that advice from that day forward.


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