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Everett/Paramount
The fallout from the strikes may have shaken the domestic box office, which is 13% behind the same period a year ago. But that doesn’t stop Paramount, Universal and Disney from spending a record $7 million per 30-second ad to showcase their movie products on Super Bowl Sunday.
Even though the box office took a hit, most major studio (and streaming) executives really hope it’s temporary; The best means of obtaining money and subsequent events is still the theater. What better time to do it than in front of an audience of 100 million viewers when the San Francisco 49ers and the Kansas City Chiefs meet this Sunday.
Paramount Pictures, whose sister linear network CBS and streaming service Paramount+ are broadcasting the NFL title game (as well as Nickelodeon, which is doing a “slimecast” to attract younger viewers) have three reserved slots that can air before, during or after the game: the upcoming musical biopic on February 14 Bob Marley: One love, Ryan Reynolds’ Imaginary Friend Movie by John Krasinski YEAH (release date: May 17), which released a preview this morning; and the anticipated prequel to the genre A Quiet Place: Day One (June 28th).
Disney may have a shorter theatrical schedule this year due to the strike, but the Mouse House won’t be left out, having traditionally pushed its Pixar and Marvel films. This year, it won’t be a surprise if we get a spot for the Father’s Day weekend launch. Inside out 2 (June 14) and the first trailer, and a trick from Reynolds, of Marvel Studios’ Deadpool 3 (July 26), which many in distribution see as breaking the dam toward a bigger third and fourth quarter at the box office. There is also 20th Century Fox. kingdom of the planet of the apes set to release another trailer ahead of its May 10 release.
Universal’s tends to leave a big footprint with potential locations for several major films, i.e. tornadoesthe sequel to the 1996 film (July 19), from DreamWorks Animation. kung fu panda 4 (which is expected to be one of March’s box office saviors, aside from Legendary/Warner Bros.’ Dune: Part Two), the new Monkeypaw horror movie, Monkey Man (April 5), the start of summer and the centerpiece of SXSW Ryan Gosling-Emily Blunt movie, and The scapegoat (May 3). Also, it’s not Super Bowl without the Minions and after releasing the first Illumination trailer Despicable Me 4 (July 3) during the AFC Championship game two weeks ago, expect more from these banana-obsessed creatures.
There is a word that Evil: Part One will drop a trailer. It seems strange to release a trailer for a musical adaptation during a mega sporting event, especially one that is dated until November 27. Studios generally do not promote any titles released beyond July during the Super Bowl; However, women do see the big game. Still, Disney has promoted many of its live-action musicals in advance during the Super Bowl.
Sony, despite having Ghostbusters: Frozen Empire (March 22) and bad boys 4 (June 14) on the calendar, has not booked any spots during the Big Game. That’s typical of Culver City, since the last time they shelled out for a spot in the Super Bowl was in 2017 for the Ryan Reynolds-Jake Gyllenhaal sci-fi movie. Life. Some studios are demanding with their advertising investment.
The same goes for Warner Bros, they will not air any movie trailer announcements despite having Dune: Part Two On March 1. Overall, Warner skips the Super Bowl spots; However, last year was an anomaly when they released the first DC trailer. The flash. According to RelishMix last year, The flash was the second most viewed Super Bowl trailer online in the 24 hours after the game with 97.4 million views. And that was a cold straw, meaning Warners didn’t jump ahead and tease it days before (which is becoming a standard for most studios). However, views don’t always translate to box office: Flash opened with a measly $55 million and finished at $108.1 million domestically; that film shackled by its tabloid-laden star at the time, Ezra Miller.
It’s not surprising that Amazon MGM isn’t on the list, as their next big mega hit is the mid-November Dwayne Johnson and Chris Evans film. One Red. Last year, Amazon MGM promoted Creed III and Air. There is also no word on Apple or Netflix promoting their great photos.