Take a look at some of Duke basketball’s NIL partnerships, plus those from across the country


The Blue Devils are in the Elite Eight, and March Madness brings everything to the big stage, including some of the wacky, fun, and sometimes surprising NIL deals athletes have. Here, the Blue Zone will rank some of the worst, best and most ridiculous NIL offers.

Duke players:

Kyle Filipowski

The second-year center has had two notable partnerships that began in March, including one with Great Clips and another with Dicks Sporting Goods. His association with Dick’s Sporting Goods was related to the promotion of the new “Hey Dude Duke” style shoe that was only for sale at Dick’s. While none of these are incredibly funny, they are certainly entertaining like Filipowski. throw a basketball and choose between things like “dunk” or “triple.” On Tuesday, Flip even posted a new ad in which he cuts his own hair on Great Clips. As Filipowski wrote, “the only success this March Madness is a new haircut from Great Clips.”

Jeremy Roach

The captain of the Blue Devil also has quite a few associations, but by far the best is his association with Raid, the insecticide spray. This campaign includes ads alongside Baylor guard Darianna Littlepage-Buggs. It’s a match made in marketing heaven: Buggs and Roach tackle the plague together! Roach and Buggs are making sure the bugs don’t stand a chance, leaving them no choice but to escape!

Jared McCain

Of all the Duke players, Jared McCain has by far the most associations, likely bolstered by his social media presence on TikTok. The rookie guard is estimated to have earned $1 million in endorsements. This includes partnerships with Champ Sports, RECOVER 180, Crocs and Celcius. Notably, in recent weeks, McCain has announced partnerships not only with Kim Kardashian’s Skims brand, but also with American Eagle. The photo shoot and deal with Skims came as a surprise to many, but may have been effective because the The sports suits seemed extremely comfortable.

Tyrese Proctor

Second-year guard Tyrese Proctor doesn’t have as many deals as fellow guard McCain, but his most notable deal currently is with Express, the clothing brand. Proctor looks very together and handsome in current advertisements. However, the reasoning behind this exact association is not entirely clear. Maybe in the future the Aussie will partner with more fun brands: ahem, Reese’s Peanut Butter Cups?

ryan young

Ryan Young has a unique partnership. That association is a Flower shop in Allentown Pennsylvania, well outside the realm of Young’s popularity at Duke and previously at Northwestern. Rich Mar Floral, a family business since 1955, is an interesting partnership for a Duke athlete, especially given the small scope of the business. But hey, the marketing worked because the name of the floral company was a question proof of order for the tenters in K-Ville last season. If you ever need flowers when you’re in Allentown, now you know where to go.

Non-Duke Athletes

Duke athletes aren’t the only ones with entertaining associations, as many athletes cash in on their name, image and likeness.

Armando Bacot

North Carolina forward Armando Bacot also capitalizes on his image by has a partnership with Frosted Flakes. But nothing is as cold as the relationship between Duke and North Carolina. He joins a slew of Tar Heel players who participated in the publicity action ahead of the NCAA tournament. Bacot is the second-highest rated NIL player for March Madness participants, just behind McCain.

Jack Gohlke

Filmed in hotel hallway, Jack Gohlke posted his first NIL agreement only hours after Oakland upset third-seeded Kentucky in the first round of the NCAA tournament. The association with TurboTax is fairly slight, but it shows how quickly associations come together when one player takes center stage.

There are some gems from the past here too.

Bijan Robinson – Bijan Mustardson Dijon Mustard

In 2021, then-Texas running back Bijan Robinson announced a partnership that resulted in the creation of his own Dijon mustard: Bijan Mustardson Dijon Mustard. Mustard is reportedly not only very tasty, but it also makes a tasty pun. Here it is your own website!

Matthew Coughlin

Michigan State punter Matthew Coghlin went viral in 2021 for his association with the Locked On Spartans podcast. Unfortunately, not for the right reasons. In one of the The best promotional tweets of all time., Coghlin said: “This is a paid tweet to tell you to listen to the Locked On Spartans podcast. “I’ve never heard it, but I’m sure it’s not terrible.”

Thanks for the reference, Matt.

DeColdest Crawford

Going back to better references, Louisiana Tech wide receiver DeColdest Crawford used his name to the fullest to signed an agreement with SOS Heating & Cooling in Omaha, Nebraska, while playing for the Cornhuskers. Isn’t this the COOLEST partnership ever?

Now it’s time for rankings.

Best: Jeremy Roach and Raid

When it comes to clever partnerships that are both fun and make sense, Jeremy Roach and his partnership with the insecticide brand take the cake.

Worst: Matthew Coughlin

Coughlin wins this easily as not only was the partnership not based on a relationship, but the promotional aspects were… poor.

Funniest: DeColdest Crawford

This is the coolest pun you could make and a match made in advertising heaven.


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