Taylor Swift attends Super Bowl 2024 to support Travis Kelce – The Hollywood Reporter

Taylor Swift has officially arrived at Super Bowl LVIII in Las Vegas, Nevada, where the Kansas City Chiefs and the San Francisco 49ers face off.

The superstar was seen arriving at Allegiant Stadium with some of her friends and family, including Andrea Swift, Blake Lively and Ice Spice, to cheer on Travis Kelce, her boyfriend and Chiefs tight end. She was wearing a black suit and a red jacket.

Later, she was seen in a stadium box, chatting with Travis’ brother and center, Jason Kelce, as well as NFL Commissioner Roger Goodell.

Once Swift settled in to watch the game, she sat near Lively, Ice Spice, Jason, and Travis’ mom, Donna Kelce. The camera spotted her several times during the first half, where she could be seen jumping and cheering, and at one point, even taking a drink.

Additionally, during Post Malone’s performance of “America the Beautiful,” the singer and Lively were seen hugging and swaying to the music. Post Malone and Swift teamed up for the opening song, titled “Fortnight,” from her upcoming album. The Department of Tortured Poets.

Swift’s attendance has been highly anticipated as many fans wondered if she would be able to attend the big game as she was in Japan until Saturday for her Eras Tour. Ahead of her first show in Tokyo, the Japanese embassy in Washington, D.C. even tried to reassure concerned Swifties that the singer would be able to make it to the Super Bowl from a travel logistics standpoint.

“Despite the 12-hour flight and 17-hour time difference, the embassy can confidently say on Speak Now that if you leave Tokyo the night after your concert, you should comfortably arrive in Las Vegas before the Super Bowl begins. “said the embassy. he said in a statement at the time.

Swift attended her first Kansas City Chiefs game on September 24, sparking a social media frenzy. Following her first appearance, the singer has left a huge impact on the league, from reviews to t-shirt sales and more.

While some NFL fans have taken to social media to criticize the pop star and the football league for airing footage of her at games, others have praised her for bringing a new audience to the NFL. Some parents have even said that their attendance has given them and their daughters something to bond over while watching the games.

The NFL’s highest television ratings this season can also be attributed to Swift. For example, when the singer attended the Chiefs-Jets game in October, alongside some of her famous friends, including Blake Lively and Ryan Reynolds, NBC reported a notable increase in female viewership compared to the previous three seasons. Sunday night football television broadcasts.

Last year, after the Sept. 24 game, sports apparel and fan merchandise company Fanatics also noted that it saw a 400 percent increase in Kelce jersey sales, while Kelce reportedly earned half million new followers on Instagram.

Now, after attending 12 Chiefs games this season to show her support for Kelce, including the AFC championship game in January, where she later joined her boyfriend on the field to celebrate his victory, the Super Bowl marks Swift’s 13th game: a lucky number. for the singer as Swifties know.

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