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Social media users may have noticed on Saturday that they can’t search for Taylor Swift’s name on X, days after the pop star’s non-consensual, sexually explicit deepfakes went viral.
Every time Swift’s name was typed into the X search box, the message “Something went wrong” appeared. Try reloading” will appear.
NBC News has contacted X for comment.
This comes after deepfakes circulating on Wednesday X depicting Swift naked and in sexual scenarios. Images can be created using artificial intelligence tools that develop new, fake images, or by taking a real photo and “stripping” it.
It is unclear where the images originated, but they included a watermark suggesting they came from a website known for publishing fake nude images of celebrities. The website has a section dedicated to “AI deepfake.”
The photos were viewed more than 27 million times and garnered more than 260,000 likes in 19 hours before the account that posted them was suspended.
Many of Swift’s fans said the deepfakes were removed due to a massive information campaign. X has been criticized in the past for not quickly addressing sexually explicit deepfakes appearing on the site.
The singer’s fans flooded the “Taylor Swift AI” hashtag with positive messages about her, according to an analysis by Blackbird.AI, a firm that works to protect organizations from narrative-based online attacks using intelligence technology. artificial. The hashtag “Protect Taylor Swift” also started trending on X.
Some users welcomed the removal of Swift’s name from X’s search function. One user wrote that it was the “first step in safeguarding it.”
“Now stop looking for photos of taylor swift ai. That AI creator is going to hell. We got you back, Tay,” the user posted on Saturday.
“You can’t look for Taylor Swift on Twitter a little happy and sad at the same time anymore,” another posted.