Taylor Swift’s surprise album announcement was divisive. She explains why she did it.


Taylor Swift won her 13th Grammy at the Feb. 4 ceremony and celebrated the moment with a “gift” for fans: the reveal of her upcoming album, “The Tortured Poets Department.”

She said during their first concert of the year “Eras Tour” in Tokyo that he arrived at the Grammy night with “a plan in (his) head.”

“I thought, ‘Okay, if I’m lucky enough to win something tonight, I’ll just do it,’ he said onstage. “I’m just going to announce my new album.”

Swift’s last unrecorded album, “Midnights,” won best pop vocal album on Feb. 4, prompting the announcement because of the meaning of the number 13. The singer’s birthday is Dec. 13 and she said it a long time ago YoIt’s your “lucky number.”

The announcement immediately sparked conversation and debate, starting with a dedicated post from Swifties. lush videos of their live reactionsto critics who compare the measure to the announcement of a “engagement at your wedding.”

“Taylor Swift understands the importance of a joke like yours. You HAVE TO respect it, like hijacking the Grammys with an album announcement is so funny.” a person in X.

“I saw some people saying that Taylor shouldn’t announce it at the Grammys because she’s going to ‘steal’ attention from other artists. Please, that’s TAYLOR SWIFT. She’s going to steal attention from your favorite regardless of whether or not she announces her reputation”. another wrote.

Some noted that even the Grammys audience seemed taken aback by the announcement, with Miley Cyrus, Olivia Rodrigo and Ed Sheeran shown on camera applauding with polite smiles. A notable silence also apparently fell over the room, suggesting commotion on the part of the crowd.

Other commenters expressed a fresh bout of disappointment at the lack of news about Swift’s case. highly anticipated re-recording of “Reputation”. Fans have come up with elaborate theories about the album’s announcement date since the October release of “1989 (Taylor’s Version).”

Exaggeration for the “reputation” created before the ceremony. Swift’s website appeared to be down, with an error code reading “hneriergrd,” which in retrospect deciphered to “red herring.”

“Taylor Swift would rather release a new album than allow any of our theories to be correct.” one person wrote in X.

This wasn’t the first time Swift revealed a new project during an acceptance speech. The singer announced “Midnights” during the 2022 MTV Video Music Awards after winning video of the year for “All Too Well (Taylor’s Version)”, which he also directed.

Swift ended up taking home two awards at the 2024 Grammys. “Midianoche” won Album of the yearmaking Swift the first artist to win the award four times.

Swift revealed during the February 7 show in Tokyo that she also had a “backup plan” for the album reveal in case No Take home any new hardware.

“I was going to do it tonight in Tokyo,” he said. “But thanks to you and your support, I was lucky enough to win a Grammy and tell it to you on stage.”

As for why he continues to produce new content amidst the ongoing re-recording project (he’s released four of the expected six albums) and his record-breaking “Eras Tour”? Swift’s reasoning is simple.

“(People say) ‘Why do you make so many albums?’ I’m like, ‘Man, because I love it.’ I love him so much.’ “I’m having fun, leave me alone,” Swift said.

This article was originally published in TODAY.com

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