Sunday’s game was the most watched Super Bowl in history.
About 123.4 million people tuned into the show across multiple platforms, including CBS, Paramount+, Univision and Nickelodeon, which included commentary from SpongeBob SquarePants and his friends. In total, more than 200 million people watched at least some portion of the game, according to CBS, which cited data from Nielsen and Adobe Analytics.
The Kansas City Chiefs became back-to-back Super Bowl champions on Sunday after defeating the San Francisco 49ers 25-22 in overtime.
Viewership was up 7% from last year’s championship game, which at the time held the record for most-watched Super Bowl.
Sunday’s game was also the most-watched television broadcast for a single network, CBS said.
About 2.2 million people tuned in to the game on Univision, making it the most-watched Spanish-language broadcast of the Super Bowl, CBS said.
It is likely that several factors contributed to the high viewership. Earlier this month, Nielsen expanded its availability of “away from home” viewer count – which include audiences in airports, hotels, bars, etc. – to all 50 states.
Furthermore, the match went to extra time and, like for much of the seasonTaylor Swift, who is dating Chiefs tight end Travis Kelce, was present at the game.