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It was a week of efforts by sophomores, including Tom Ford designer Peter Hawkings, who worked with Ford for years before taking the reins when the company was sold last year.
Milan is also a city of trusted heritage brands with commercial appeal, such as Tod’s, Bally and Gucci.
Another interesting second collection came from Bally, whose designer Simone Bellotti came from Gucci. And a third: Sabato De Sarno, in Gucci.
There were also some debuts, including a new designer, Adrian Appiolaza, at Moschino.
If there was a trend to stand out, it could be the end of “quiet luxury” and a shift towards something louder, even among soft-spoken brands like Jil Sander.
The weekend brings a note of quiet elegance: Giorgio Armani.