The Eras Tour (Taylor version) will be the biggest Disney+ movie of 2024

Disney has obtained exclusive streaming rights for a new version of Taylor Swift: The Eras Tour – a concert film that ended up being one of the biggest movies of 2023. In the wake of the ticket chaos for the Eras Tour, musician Taylor Swift announced that her concert, which has since become the highest grossing tour of all time, would be in theaters for a limited run of four weeks. Like live concerts, Swift’s Tour of the eras The film encouraged legions of Swifties to flock to theaters around the world. During the 2023 holiday season, the film was available to rent on digital platforms.

Although Taylor Swift: The Eras TourDue to huge box office profits, the rental version of the film had impressive returns. Not only was watching the three-hour show at home a fun novelty, but the rental variant also included bonus tracks that didn’t make the theatrical cut. Disney’s acquisition of Taylor Swift: The Eras Tour It is a great help for your streaming platform. Not to mention the Disney+ version of the film, called Taylor Swift: The Eras Tour (Taylor version)It will also feature some never-before-seen extras.including Swift’s performance of “cardigan” and four acoustic tracks.

Taylor Swift: The Eras Tour broke records in theaters

Three months after its initial theatrical release, the Tour of the eras It is the highest-grossing concert film in history. A celebration of the so-called “era’s” of Taylor Swift’s musical career, most of the singer-songwriter’s first 10 studio albums receive a moment in the spotlight over the course of the three-hour show. Until now, The tour of the ages The film has grossed more than $261.6 million worldwide.. Even before he hit theaters, The tour of the ages broke box office records by earning a whopping $26 million in pre-sale tickets at AMC theaters.

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When Taylor Swift: The Eras Tour (Taylor version) premieres on Disney+ could continue to break records. After all, the digital version of the concert film, which included some of the songs that The tour of the ages Cut incorrectly, it pushed fans to dish out nearly $20 for a 48-hour rental. With Disney+ subscriptions costing $7.99 per month (with ads), the exclusive broadcast rights of the platform to The tour of the ages will easily attract new subscribers. Given Disney’s mixed track record in 2023: MCU and Disney movies Want Everyone struggled: The Taylor Swift effect could provide a much-needed boost.

Why Taylor Swift: The Eras Tour (Taylor’s version) could be the biggest movie on Disney+ in 2024

In the past, Disney+ has hosted other Taylor Swift content, including folklore: The Long Pond Studio Sessionsbut On March 15, 2024, the streamer’s collaboration with the singer will reach new heights. Set to be a big win from both an audience and subscriber perspective, The tour of the ages (Taylor’s version) could be the biggest movie to hit Disney+ all year. Swifties will be able to enjoy each song on Taylor Swift: The Eras Tour as well as five songs not included in the theatrical or digital releases, a strategy that is sure to attract both regular viewers and newcomers.