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Last week, Dwayne “The Rock” Johnson teased something BIG for today (February 19). Although he has been making headlines primarily for his return to WWE for a WrestleMania show, there were indications that the announcement would be related to one of Johnson’s many other business ventures, namely the ZOA energy drink brand. , whose logo appeared in the video. He mocks Rocky posted on social media last Friday.
Indeed, the BIG news is the start of ZOA’s BDE marketing campaign. In this case, BDE stands for “Big Dwayne Energy.” That’s what you’re supposedly going to get when you drink a ZOA, which DJ demonstrates in a new commercial where he puts on a pair of costumes for laughs. The capper is an aging Grande in his iconic ’90s turtleneck and fanny pack outfit.
It’s the kind of self-deprecating work we’ve been used to seeing from The Rock for the last 15 years or so, as he sells us movies, TV shows, sportswear, soccer leagues and various drinks. But he also plays a villain again in WWE. As Roman Reigns’ powerful new ally in The Bloodline, Rocky hasn’t limited himself to going after Cody Rhodes and the fans he’s dubbed “Cody Crybabies.” He’s supporting that work by adding some ominous-sounding bars to the post of him thanking the crowd in Utah he mocked while appearing there on last week’s show. Slap.
Rock’s heel work has always earned him plaudits in the past, but like Nation of Domination and Hollywood Rock he wasn’t playing lovable Uncle Dwayne at the same time.
Another reason why the next few months in WWE should be very interesting…