Tiger Woods’ Sunday attire now an apparel line, Sun Day Red

Los Angeles – Tiger Woods’ Sunday red uniform is no longer just a t-shirt. It is a brand.

Woods is starting a new year with a new look, announcing Monday night an expanded partnership with TaylorMade Golf to launch a lifestyle brand to be called Sun Day Red.

The change continued Woods and Nike end 27-year relationshipdating back to when Woods turned professional in August 1996 with his “Hello, World” campaign.

Nike ended its equipment business (golf clubs and balls) in 2016. Woods previously had an agreement with TaylorMade for the clubs and with Bridgestone for the golf ball. He is now fully on board with TaylorMade on a clothing and footwear line.

“It’s the right time in my life,” Woods, 48, said as he took the stage at an upscale restaurant on Sunset Boulevard for what was more of an event than a news conference. “It’s a transition. I’m not a kid anymore.”

He was wearing a cashmere hoodie and black shoes, without the logo.

The company said the Sun Day Red creation incorporates Woods’ 15 major championships into a tiger logo stretched across the three words. Woods said he would update the logo if he won another major tournament.

The logo emerged from the “Rule of Three”, using three words for greater impact. Woods likes to say that his goals in golf were to “work hard, think hard, play hard.”

“I’ve learned a lot over the years and have a lifetime of experience adjusting my clothing and footwear to help me play better based on the way they were constructed,” Woods said in a press release. “There are things I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”

Woods has worn some variation of red on Sundays throughout his career because his Thai mother, Kultida, told him it was his power color.

TaylorMade Golf plans to launch its first men’s clothing line online in the United States and Canada on May 1, between the Masters and the PGA Championship. The website went live while Woods and TaylorMade CEO David Abeles spoke. The hope is to expand into key markets and eventually add women’s, children’s and footwear lines.

Shadow boxes revealed various items of clothing, along with golf shoes, golf gloves and the tiger logo on the front of the cap, which for a quarter century featured a Nike logo or a “TW.”

Sun Day Red is an independent brand that will have its own designers, staff and headquarters. Woods and TaylorMade have brought in fashion and cultural leaders to lead the brand. Brad Blankinship, who previously ran lines such as Quiksilver and RVCA, has been named president of Sun Day Red.

The announcement came three days before Woods makes his 2024 debut at the Genesis Invitational at Riviera, a flagship PGA Tour event for which he is the tournament host.

Woods and Nike ended 27 years together late last year. He last wore the swoosh on his jersey at the PNC Championship where he played with his son, Charlie, who was wearing clothes from a different clothing company.

All signs pointed to an expanded deal with TaylorMade, which filed four trademark applications with the U.S. Patent and Trademark Office for “Sunday Red” or “SDR.”

Woods has been teasing the announcement on social media recently. On Monday a week ago he posted a close-up of his face that said: “The vision remains the same.” On Friday he posted a dark photo of himself wearing a red T-shirt that read, “A new day dawns.”

The key to sporting his legendary red jersey on Sunday is reaching the final round, and his chances are more limited than ever due to his multiple injuries.

Woods played all four rounds at Riviera last year. He made the cut at the 2023 Masters, only to leave before finishing the third round was delayed by rain on Sunday morning. He underwent surgery to fuse his ankle after the Masters and did not return until December for his Hero World Challenge in the Bahamas against a 20-man field.

As a flagship event, the Genesis Invitational has a purse of $20 million, of which $4 million will go to the winner. Because it is a player-organized tournament, there will be a 36-hole cutoff between the top 50 and ties, and any player who is within 10 shots of the leader.

Woods was optimistic in the Bahamas last year and set a goal of playing once a month during the main season. That new season begins in Riviera.