Tiger Woods, TaylorMade drop ‘Sun Day Red’ apparel line

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The Sun Day Red Tiger logo has 15 stripes, one for each of Woods’ major championship victories.fake images

PACIFIC PALISADES — After weeks of speculation, Tiger Woods and TaylorMade Golf last night officially launched Sun Day Red, a new golf lifestyle and apparel brand. The partnership is a historic step for Woods, who Last month it parted ways with Nike. after 27 years at the sportswear giant. “This is an important transitional part of my life, and I want to have something I can be proud of and a brand I can be proud of in the future,” Woods explained to the small, invitation-only crowd gathered at The Coach House. , a private event space within the Palisades Village shopping center.

The space normally acts as a showroom for the classic car collection of billionaire owner Rick Caruso, who was present at the brand’s launch, but yesterday unveiled a collection of Sun Day Red products. The name of the new clothing brand is a play on the red jerseys Woods has worn on Sundays throughout his career, while his Tiger logo has 15 stripes, one for each of Woods’ major championship victories. It was suggested that the logo would be redesigned should Woods win another one.

In a Q&A session led by Fox Sports host Erin Andrews, TaylorMade Golf President and CEO David Abeles recalled the moment several years ago when he first had an inkling that his company had the opportunity to pursue a more meaningful partnership with Woods, who began playing with TaylorMade clubs. in 2017. It was over a “very cold donut and a very cold cup of coffee” with Excel Sports Management managing partner and Woods’ agent, Mark Steinberg, outside St. Andrews, Scotland. “One of my dear colleagues who leads our sports marketing function, Eddie Erkmanis, and I were looking at each other while talking to Mark, and he suddenly hinted that there might be a possibility in the future that Tiger would consider expanding his business. relationship with our company,” Abeles said. “And number two, that maybe there was potential… in clothing and footwear.” Abeles said the TaylorMade team quickly focused on the idea of launching a new lifestyle brand focused on Woods’ legacy, a plan they would ultimately present to Woods during a meeting in Jupiter, Florida. “I’ve never seen him lean in like he did, and the simple words he shared with us were: ‘Just understand me,’” Abeles said.

Despite launching in partnership with TaylorMade Golf, Abeles insisted that Sun Day Red will operate as an independent company headquartered in San Clemente, about a half-hour up the California coast from TaylorMade’s headquarters in Carlsbad. The new brand will be led by president Brad Blankinship, who previously oversaw the Quiksilver and RVCA brands for four years at action sports lifestyle company Boardriders. Sun Day Red merchandise will initially be available online to U.S. and Canadian shoppers starting May 1, and the brand’s long-term plans include targeting international markets, expanding into retail stores, and adding lines of products for women and children. Woods said he has been closely involved with the product design process and that while the clothing is tailored to his personal tastes around things like the fit of the sleeves and the angle of his glove strap, he is hopeful that other professionals want to join the brand in the future. “It would be exciting if other players wanted to use the product,” Woods said. “But it’s up to us to get the right product first.”