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An advocacy group says Uber Eats is changing its Super Bowl The commercial will air Sunday amid backlash over a food allergy joke.
He star-studded television advertisement presents a joke about people who forget. Also included in the ad trailers is a brief scene of a man who has forgotten the ingredients in peanut butter with a swollen face and hives from an apparent allergic reaction.
Advocates condemned the ad for misrepresenting the risks to people with food allergies. Several people on social networks He also described the dangers they or their loved ones face.
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On Friday, the nonprofit Food Allergy Research and Education (FARE) said Uber agreed to air the ad without reference to the peanut allergy, Sung Poblete, executive director of the nonprofit, said in a statement. The change, she said, came after a backlash on social media from several people who described the risks of their own food allergies.
“I want to thank you, our community, for speaking out so our voices can be heard as we change the way life-threatening food allergies are perceived,” Poblete said. “It’s personal for all of us.”
Uber did not respond to USA TODAY’s email request on Saturday.
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While data is limited, FARE estimates that more than 30 million Americans have food allergies, including about 6 million children, some of whom are bullied because of it. TO study 2019 An estimated one in 10 Americans has a food allergy, although many more believe they do.
The commercial downplays legitimate health concerns, especially since food allergies are on the rise among Americans, according to Dr. Purvi Parikh, an allergist and immunologist with the nonprofit National Allergy and Asthma Network. Factors such as pollution, processed foods and climate change, along with greater advances in the understanding of allergies, are thought to contribute to the increase. Peanuts are one of the most common food allergies.
“This is a serious and life-threatening condition,” Parikh, who is also an assistant clinical professor at NYU Langone, told USA TODAY. “People who really have these allergies can’t really expose themselves to these allergens in any way because it’s so dangerous.”
She cited the recent death of New York City professional dancer Orla Baxendale25. On January 11, Baxendale died from an allergic reaction after eating a mislabeled cookie containing peanuts.
The Uber Eats commercial also features Jennifer Aniston without remembering that she starred alongside her. David Schwimmer for 10 seasons of “Friends.” David and Victoria Beckham Forget the latter’s pop group, the Spice Girls, as she rocks a T-shirt that says “David’s Wife.” The musician jelly roll He forgets that he has tattoos on his face. Meanwhile, this year Super Bowl Halftime Performer Usher He hopes to perform there one day.
The commercial will air during the third quarter of the game between the San Francisco 49ers and the Kansas City ChiefsUber said.
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