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The penultimate weekend of March sees the release of another major studio film, hot on the heels of kung fu panda 4 and Dune: Part Two dominating the month so far.
https://www.youtube.com/watch?v=g43-9Ik18vs
Ghostbusters: Frozen Empire
sony/colombia
March 22, 2024 (WIDELY)
Opening weekend range: $35 million-$45 million
WEEKEND ADVANTAGES:
- 2021 Goodwill Ghostbusters: Afterlife, which boasts a 94 percent audience score on Rotten Tomatoes, plus the return of that film’s main cast alongside veterans Dan Aykroyd, Ernie Hudson, Bill Murray and Annie Potts should appeal to a variety of older fans and cinephiles. younger. Pre-sales are currently trending ahead of last spring. Shazam! fury of the gods. Another box office benefit is the fact that Frozen Empire will claim a full PLF fingerprint.
- With Sydney Sweeney’s star power in top form right now, Nobody but youThe box office success, Immaculate It could be an under-the-radar horror release to pay attention to.
- Strong receptions for both kung fu panda 4 and Dune: Part Two They should continue to strengthen their staying power.
Immaculate
Neon
March 22, 2024 (WIDELY)
Opening weekend range: $3 million-$5 million
CONS OF THE WEEKEND:
- Social footprints for Frozen Empire have not been as strong as those of Future life prior to release. Critics aren’t very kind to the film either, as it has a score of 46 percent from 69 reviews as of Wednesday morning.
- With Neon’s limited marketing reach, Immaculate It’s more likely to feel like a niche genre film than a typical major studio horror release.
- Losing premium screens and facing moderate audience crossover, both kung fu panda 4 and Dune: Part Two could feel some impact when competing with the Ghostbusters continuation.
Current projection ranges require 19% decrease of the top ten comparable weekend total of $112.2 million in 2023 and a 35% decrease up from $139.3 million in 2019 during the same calendar periods.
| Movie | Study | 3 day weekend forecast | National total projected until Sunday, March 24 | 3-day % change since last week |
| Ghostbusters: Frozen Empire | sony/colombia | $39,500,000 | $39,500,000 | NEW |
| kung fu panda 4 | universal photos | $16,800,000 | $133,700,000 | -44% |
| Dune: Part Two | Warner Bros. Photos | $15,900,000 | $231,600,000 | -44% |
| arthur the king | leonsgate | $4,000,000 | $14,400,000 | -48% |
| Immaculate | Neon | $3,900,000 | $3,900,000 | NEW |
All forecasts are subject to review/finalization.n before the first confirmation of Friday’s opening previews or estimates from studios or official sources.
Room counts are studio estimates OR unofficial projections if preceded by “~”.
The table above does not necessarily represent exact rankings, as some studios do not finalize weekend location counts and/or intend to report box office receipts prior to release.