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Elon Musk’s X will launch an app “identical” to YouTube’s TV offering for smart TVs next week, according to a report.
Musk’s goal is to get users to watch “long videos on a bigger screen,” part of the billionaire’s broader initiative to make X the “app for everything,” according to Fortunewhich reported the news citing anonymous sources.
“It’s determined to compete with YouTube,” the source told Fortune, adding that the upcoming X video app will first be available exclusively for smart TVs from Amazon and Samsung.
Also as part of Musk’s push to bring longer-form content to the site, he recruited popular YouTuber MrBeast to post a video on X and recently signed a deal with disgraced former CNN anchor Don Lemon, who will debut a new show exclusively on X on March 18.
MrBeast, formally known as Jimmy Donaldson, showed how creators can monetize X in a similar way to YouTube, posting a 20-minute article on the social media platform.
A week after posting the video on “I like it”. ”and comments.
YouTube TV launched in 2017 as a paid Internet TV service that rivals cable options and features programming that includes more than 70 major US networks, including Fox News, ABC, CBS, NBC and ESPN, as well as a library of on-demand movies and shows. TV shows.
The news that X could be launching a similar platform comes after he stated in a blog post last month that it was straying from its text-based roots and is “now a video platform,” noting that users can upload long-form videos to the platform.
People watch videos on X in eight out of 10 user sessions, according to the blog post shared in early January.
When The Post sought comment from It was known as Twitter.
After rivaling YouTube with the impending TV app, Musk will set his sites to also compete with live-streaming platform Twitch, encrypted messaging app Signal and social media forum Reddit, among other digital services, the source said. to Fortune.
Meanwhile, Musk has given his employees a deadline of October 2024 to implement a payment processing mechanism that will allow people to ditch their bank accounts.
“When I say payments, I actually mean a person’s entire financial life,” Musk told his charges at an all-hands meeting late last year.
“If it’s money, it’ll be on our platform,” Musk said, adding, “I’m talking about you won’t need a bank account.”
When Musk bought the platform, he made it known that he wanted X to be a “super app” similar to China’s WeChat, combining instant messaging, social networking, mobile payments, video conferencing and other features.
To that end,