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Sidharth Malhotra, Raashii Khanna and Disha Patani starring in ‘yodha‘ which was published on Friday had a dull first weekend according to the trade. A big action movie like this should have had a bigger opening weekend, but it ended up having a total of Rs 16.85 crore in the first three days. This was considered low as ‘Yodha’ had a ‘buy one get one free’ offer on Saturday. The Sunday business saw growth compared to Saturday and the film made around 7 crores on Sunday. However, on Monday there was a big drop.
From Rs 7 crore, ‘Yodha’ fell to Rs 2.15 crore (according to early estimates) on Monday, according to Sacnilk. The film’s 4-day collection now stands at Rs 19 crore. So, there has been a drop of around 5 crores. It is evident that now, following the trend observed in recent years, these types of action films are not striking the right chord with the masses. That is what also happened in the case of ‘Fighter’, as most experts in the sector thought that the film only had a connection with urban centers and did not achieve much success among the masses, despite its appeal. stellar.
On Friday, ETimes had predicted that the film’s opening day number would be less than Rs 5 crore and spoke to trade expert, exhibitors and distributors. At the time, trade analyst Girish Wankhede had pointed out the factors that led to the film’s lackluster numbers. “The several postponements of the film could have made it a stale proposition and there was nothing new in the look or positioning of the film. Barring one or two innovative billboards in Mumbai, there was nothing to talk about. The promotions and visibility in the digital space “It was also inadequate and nothing new was promoted. The appearance was too routine and mundane. He had a sheer disconnection with the audience because of his lead couple and their visibility quotient,” he had said.
From Rs 7 crore, ‘Yodha’ fell to Rs 2.15 crore (according to early estimates) on Monday, according to Sacnilk. The film’s 4-day collection now stands at Rs 19 crore. So, there has been a drop of around 5 crores. It is evident that now, following the trend observed in recent years, these types of action films are not striking the right chord with the masses. That is what also happened in the case of ‘Fighter’, as most experts in the sector thought that the film only had a connection with urban centers and did not achieve much success among the masses, despite its appeal. stellar.
On Friday, ETimes had predicted that the film’s opening day number would be less than Rs 5 crore and spoke to trade expert, exhibitors and distributors. At the time, trade analyst Girish Wankhede had pointed out the factors that led to the film’s lackluster numbers. “The several postponements of the film could have made it a stale proposition and there was nothing new in the look or positioning of the film. Barring one or two innovative billboards in Mumbai, there was nothing to talk about. The promotions and visibility in the digital space “It was also inadequate and nothing new was promoted. The appearance was too routine and mundane. He had a sheer disconnection with the audience because of his lead couple and their visibility quotient,” he had said.